Par for the Course With GREY GOOSE(R) Vodka

Track and Share Your Personal Best with SI GOLFNation

Sponsored by the World’s Best Tasting Vodka

MIAMI, April 22 /PRNewswire/ — GREY GOOSE(R) Vodka, the “World’s Best Tasting Vodka,” is proud to be the first sponsor of SI GOLFNation, a newly designed digital application powered by GOLF.com, GOLF Magazine, and Sports Illustrated. SI GOLFNation is an integrated game and social management platform connecting golfers to their golf friends in order to improve their golf experiences both on and off the course. SI GOLFNation, http://apps.facebook.com/sigolfnation/, is a freely accessible application available for use on GOLF.com and Facebook. In addition, the SI GOLFNation application accessible on the iPhone will be coming soon.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090422/NY03918 )

In line with GREY GOOSE Vodka’s communication theme “On Discerning Taste” and its dedication to golf, the brand will be the preferred spirits sponsor of SI GOLFNation for the first month after launch in mid-April and will continue with a media presence on the application throughout the year. SI GOLFNation will feature tabs such as “My Game,” “19th Hole” and “My Leaderboards.” The application allows users to connect with other players by using a variety of feature options such as:

+ Record detailed scores and golf statistics and post to your newsfeed

+ Upload pictures and videos to share from the course

+ Access exclusive video instruction from GOLF Magazines Top 100 Teachers to improve your game

+ Find and review courses and book tee times

+ Celebrate posting a round with your favorite cocktail – i.e. GREY GOOSE Bloody Mary

“Our brand strategy focuses on engaging our target consumers at their passion points, and this partnership provides a natural extension to our involvement in the world of golf,” commented Elisabeth Motley, Assistant Brand Manager of GREY GOOSE. “We recognize that our golf enthusiast consumers participate in the social media space and believe that SI GOLFNation will complement their golf lifestyle.”

The brand’s other golf activities include sponsorship of Golf Channel’s GREY GOOSE 19th Hole, a relationship with two-time U.S. Open winner Retief Goosen, and the GREY GOOSE Lounge, a luxury bar activated on-course at the country’s top PGA Tour events.

“We are thrilled to have GREY GOOSE as our preferred launch sponsor and you will see the brand integrated throughout SI GolfNation in some very unique ways,” said Ken Fuchs, VP SI Digital. “In fact, I am going to use SI GOLFNation to invite my buddies to celebrate the launch with a GREY GOOSE Bloody Mary.”

Set to launch on Golf.com and Facebook in mid-April and the iPhone shortly thereafter, GREY GOOSE expects SI GOLFNation will not only change the game of golf, but how players’ experiences around the game are shared with friends and the world. For more information visit: http://apps.facebook.com/sigolfnation/ or http://www.golf.com/golf/generic/0,31317,1892927,00.html

About GREY GOOSE(R) Vodka

Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the “World’s Best Tasting Vodka.” The 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across the majestic Massif Central Mountains. Each bottle is sealed with a cork stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange and GREY GOOSE Le Citron flavored vodkas.

The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange and GREY GOOSE Le Citron flavored vodkas.

GREY GOOSE(R) Vodka

SIP RESPONSIBLY

www.GREYGOOSE.com

(C)2009 GREY GOOSE AND GREY GOOSE AND DESIGN ARE REGISTERED TRADEMARKS AND THE FLYING GOOSE DEVICE IS A TRADEMARK. IMPORTED BY GREY GOOSE IMPORTING COMPANY, MIAMI, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS EACH 40% ALC. BY VOL. – DISTILLED FROM GRAIN.

SOURCE GREY GOOSE(R) Vodka