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Study shows that mainland China engineers inform themselves on brands before searching for new products online

Posted on: Thursday, 23 April 2009, 01:30 CDT

HONG KONG, April 23 /PRNewswire-Asia-FirstCall/ -- Fifty-six percent of mainland China engineers search online for technology and vendors using brand-specific keywords. This is according to a survey undertaken by Global Sources' (Nasdaq: GSOL) EE Times-Asia ( http://www.eetasia.com ) and Electronic Design-China ( http://www.ed-china.com ) magazines.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030303/LNM011LOGO-b )

Drawing responses from more than 2,500 mainland China-based electronics engineers, the study analyzes how engineers search for new products and highlights the roles of 13 traditional and online media channels in informing their search.

"Technology companies that invest in their brand in mainland China increase incidence of search for their products online. Engineers are building product and company knowledge before conducting online searches, and our research suggests that different media fulfill different roles in informing search," said EE Times-Asia General Manager, Todd Christenson.

When asked which of the 13 media channels they go to first for information, engineers say:

"It's important that technology vendors build awareness and confidence in their brand and products. They need to communicate their value proposition using multiple media channels. A strong and visible brand signals a company's health and ability to grow and prosper. It's equally important for us to be providing the visibility our customers require to ensure they receive the greatest share of online search possible, keeping their sales pipeline full."

For more information on the study, please contact Todd Christenson at tchristenson@globalsources.com.

About Global Sources

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.

The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 790,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 240 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 4.3 million products and more than 196,000 suppliers annually through 14 online marketplaces, 13 monthly magazines, over 100 sourcing research reports and 11 specialized trade shows which run 32 times a year across 11 cities.

Suppliers receive more than 53 million sales leads annually from buyers through Global Sources Online ( http://www.globalsources.com ) alone.

Global Sources has been facilitating global trade for 38 years. Global Sources' network covers more than 69 cities worldwide. In mainland China, Global Sources has over 2,800 team members in more than 44 locations, and a community of over 1 million registered online users and magazine readers for Chinese-language media.

SOURCE Global Sources

Source: PR Newswire

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