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SPORTS ILLUSTRATED GOLF GROUP Debuts 'SI GOLFNation' a First-of-Its Kind, Cross-Platform Social Media Hub for Golfers

Posted on: Thursday, 23 April 2009, 12:12 CDT

New application To Foster Engagement with GOLF.com, GOLF MAGAZINE and SI Golf Plus

Grey Goose Becomes Official Launch Sponsor

NEW YORK, April 23 /PRNewswire/ -- The SPORTS ILLUSTRATED GOLF GROUP (www.golf.com) today announced the launch of SI GOLFNation (www.golf.com/sigolfnation), a state-of-the-art application designed to become the ultimate social hub and game management tool for golfers. The new application is a first-of-its-kind technological integration between GOLF.com (the most popular website in golf), Facebook and coming soon the iPhone.

(Photo: http://www.newscom.com/cgi-bin/prnh//NY04311-a )

(Logo: http://www.newscom.com/cgi-bin/prnh//NY04311LOGO-b )

At any place and any time, golfers will now have the ability to connect with golf buddies, share experiences, have access to the latest news and information from the award-winning SI GOLF GROUP (GOLF MAGAZINE, GOLF.com, SI Golf Plus) and watch exclusive video instruction from GOLF MAGAZINE's Top 100 Teachers.

"Golfers are inherently social, competitive and passionate about improving their games, while also having a good time on the course and in the clubhouse," said Ken Fuchs, SI Digital vice president. "SI GOLFNation really is about richly enhancing that experience for both the serious player and the casual weekend player."

SI GOLFNation is free for all users and was created in partnership with Buddy Media using the recently released Facebook(C) Connect technology. The following are key components of SI GOLFNation:

• Recreational handicap and statistic tracker: Enter hole-by-hole scores and stats, at your computer or on your iPhone. All your statistics are stored and sorted for easy analysis and comparison, and all course information is provided and verified by the National Golf Foundation.

• 19th Hole Social Network: Keep up with your golf buddies, organize your next game, send status updates from the course, upload photos and videos. Organize your golf buddies for this weekend's foursome, your work outing or your next golf vacation.

• My Game: Track your stats in real time, just like the pros. From putting and greens in regulation to fairways hit and average scores, SI GOLFNation provides cross-platform access to real data about your game.

• Hundreds of imbedded instructional videos from GOLF MAGAZINE's Top 100 Teachers will be accessible to help improve your game.

• My Leaderboard: See how you stack up against those in your golf groups and other SI GOLFNation members. Challenge friends and compete in each category.

• Course Finder: Find and review courses, plan your next vacation, and book tee times.

• Award Winning Golf coverage from the SI Golf Group will circulate throughout SI GOLFNation including: news, scores, equipment, instruction and travel.

SI GOLFNation offers unique opportunities for advertiser integration on each of the different platforms. Grey Goose is the official launch sponsor of SI GOLFNation and will have an enhanced media presence on featured tabs including, My Game, 19th hole, and My Leaderboard as well as on the iPhone. Golfers can celebrate their golfing successes by posting a round with a featured Grey Goose cocktail, find and share great 19th hole drink recipes, and schedule post-round happy hours.

"We are thrilled to have Grey Goose as our exclusive launch sponsor and you will see the brand integrated throughout SI GOLFNation in some very unique ways," said Fuchs. "In fact, I am going to use SI GOLFNation to invite my buddies to celebrate the launch with a Grey Goose Bloody Mary."

About the SI GOLF GROUP

GOLF MAGAZINE is at the core of the most powerful media company in the game, the SI GOLF GROUP. The magazine, which delivers a monthly circulation of 1.4 million golf enthusiasts and a readership of 6.1 million, is golf's most widely read publication and provides the best instruction, equipment reviews and travel coverage in the category. With the combined resources of GOLF, SI Golf Plus (the No. 1 golf weekly publication) and GOLF.com (the highest-trafficked golf website), the SI GOLF GROUP delivers a monthly audience of 12.6 million avid golfers and fans. GOLF MAGAZINE is published by TIME INC., which is a wholly owned subsidiary of Time Warner Inc.

SOURCE SPORTS ILLUSTRATED GOLF GROUP

Source: PR Newswire

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