DannyBrown.me on False Advertising and Why Social Media Needs the FTC
Posted on: Friday, 24 April 2009, 11:01 CDT
While traditional advertising offline falls under FTC regulation, there are currently no clear guidelines online. This has led to an influx of false information, with advertisers, marketers and businesses targeting unsuspecting consumers.
In his feature, Brown looks at why FTC regulation would offer legitimacy to social media and the marketing and advertising practices within it. He also raises the question whether opposition to FTC intervention is because companies and online advertisers have something to hide.
See the feature here: http://dannybrown.me/2009/04/22/why-social-media-needs-the-ftc/
SOURCE
Source: PR Newswire
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