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Credit Card Clarity - Alan Siegel on President Obama's Proposal to Credit Card Companies

Posted on: Friday, 24 April 2009, 11:45 CDT

EXPERT COMMENT - Alan Siegel, Pioneer in Plain English for business and government and co-author of 'Simplified Consumer Credit Forms'

NEW YORK, April 24 /PRNewswire/ -- "It's unfortunate that it takes a Presidential intervention to force the credit card companies to provide contracts and statements that can be readily understood by customers," says language simplification and plain English advocate Alan Siegel, CEO of Siegel+Gale.

"With all the money banks and credit card companies spend to tout their brands and the lip service they pay to being trustworthy and transparent, I can't understand why they persist in creating bewildering documents that confuse customers and put them in jeopardy.

"I applaud President Obama's emphasis on credit card clarity -- that is what it will take. But we all need to hold the feet of these companies to the fire, and finally get some real change."

Alan Siegel is Chairman and CEO of Siegel+Gale, one of the world's premier strategic brand consulting firms. Mr. Siegel is a recognized pioneer in the field of simplification and plain English writing in business communications. He is the co-author of Simplified Consumer Credit Forms (Worham Gorham & Lamont) and Writing Contracts in Plain English (West Group). Mr. Siegel taught the first law school course in plain-language writing and has simplified complex legal documents for banks, businesses, and the federal government -- including the IRS.

For further information, or to speak with Alan Siegel on the credit card issue, please contact Davia Temin, Christine Summerson, or Trang Mar of Temin and Company at 212-588-8788 or news@teminandco.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Alan Siegel

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=79945

SOURCE Siegel+Gale


Source: PR Newswire

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