Manning Brothers and Williams Sisters Take on New Roles as Coaches in the Oreo(R) Double Stuf(TM) Racing League

April 24, 2009

Famous Twist, Lick and Dunk Duos Helped Train Ten Lucky Lickers On How to Win An Oreo Lick Race As They Competed For Part of $10,000 Prize

WEST PALM BEACH, Fla., April 24 /PRNewswire-FirstCall/ — Oreo Double Stuf Racing League (DSRL) pros Peyton and Eli Manning and Venus and Serena Williams put their “sibling rivalry” aside to help two teams of finalists (10 winners total) hone their twisting, licking and dunking skills in a race to $10,000, split evenly among their teammates.

Two teams of “lucky lickers” – the Oreo Twisters and Oreo Dunkers – participated in an Oreo DSRL training session with the veteran leaguers Peyton and Eli Manning and Venus and Serena Williams. The teams then proceeded to go head-to-head to lick-off in their competitive event in West Palm Beach, Fla.

The Oreo Twisters claimed the title of the new DSRL consumer champions, with Brian Posik, a 20-year old student of Spotswood, N.J. leading the team to victory by being the first to twist, lick and dunk his Oreo Double Stuf cookie and drink his glass of milk the fastest. Each of the five members of the winning team took home $2,000 and earned “cookie bragging rights” to family and friends.

“Being able to train with the Williams on how to do an Oreo Double Stuf lick race was the ultimate Oreo and milk moment for me,” said Posik. “We learned a lot about friendly competition and, of course, we look forward to sharing our winning techniques with others thanks to our win!”

“As a professional athlete who is always striving to play his best, it was fun to switch sides and play ‘coach’ for a change,” said Eli Manning.

“We’ve really enjoyed working with the Mannings as part of the Oreo DSRL campaign so this was a great opportunity to come together, continue that fun, friendly and competitive experience and share it with other DSRL fans,” said Serena Williams.

The 10 finalists were divided randomly into two teams for the event. In addition to Posik, the winning team, the Oreo Twisters, included four other “lucky lickers” who shared in the prize:

Bridget Hutchinson of Haskell, N.J.; Harriett Brown of Rockford, Ill.; Matt Kouba of St. Charles, Ill. and Debbie Seavey of Newton Square, Penn.

About the Oreo DSRL Instant Win Promotion

In January, Oreo launched the DSRL instant win game in specially-marked packages of Double Stuf OREO, online and over the radio airwaves. Five DSRL fans were selected to be one of the “lucky lickers” to participate in the final competition from a nationwide on-package / online promotion. The other five “lucky lickers” competed in Oreo lick races as part of radio promotions in select markets and the fastest moved on to the finals in Florida.

More About the Oreo DSRL League

Since its launch in 2008 with Peyton Manning and Eli Manning, the Oreo Double Stuf Racing League continues to grow. Venus and Serena Williams joined in mid-2008 and challenged the Mannings for DSRL supremacy, thus creating the “Ultimate Sibling Rivalry.”

In 2009, the DSRL welcomed its first official sponsor, AstroTurf(R), a company with a long history of supporting professional sports. At this year’s DSRL competition, both teams licked-off for the first time on an official DSRL field, custom-made by AstroTurf(R).

Twisting, Licking and Dunking Tradition

The Oreo DSRL is a fun activity that family and friends can enjoy together. The only real “equipment” needed is an Oreo Double Stuf cookie, a single glass of milk and someone to compete against. To start the race, each person twists their cookie open and licks off all the creme. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish twisting, licking and dunking wins!

For more information on the Oreo Double Stuf Racing League and to become an official member of the league, visit www.DSRL.com.

About Kraft Foods

Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods

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