Zaldiva, Inc. Reports Comic and Collectibles Industry Continuing to Thrive Despite Challenging Economy

April 24, 2009

Comic business strong on the heels of successful movies based on comic and superhero characters

Industry leader Marvel reported record 2008 sales of over $676 million

FORT LAUDERDALE, Fla., April 24 /PRNewswire-FirstCall/ — Zaldiva, Inc. (OTC Bulletin Board: ZLDV), (Xetra/Frankfurt Exchange: UZ8) a specialty and online retailer of new and vintage Pop Culture collectibles, comic books and memorabilia is thriving in otherwise economically challenging times.

“Look at the sales of Marvel, creators of Spider-Man, X-Men, The Incredible Hulk and Iron Man,” commented Nicole Leigh, CEO of Zaldiva, Inc. “They are the industry leader, with a history going back to 1939. The company reported record sales in 2008 of $676.2 million and a net income of $205.5 million, which was also a record.”

“Who doesn’t have a favorite superhero or comic character they remember from their childhood,” added Leigh. “Every little boy wanted to be Superman, Spider-Man or Batman. Little girls wanted to be Cat Woman or Super Girl. Everybody has had fantasies and daydreams about being someone else, with super powers or abilities; it’s pretty normal.”

“Comics and collectibles continue to bring premium prices, despite the economy,” continued Leigh. “You might think expensive collector items and discretionary spending on comics, etc. would impact our business, but we just aren’t seeing it at this time.”

A resurgence of superhero movies in the last decade have helped fuel a new boom in the comic book industry, giving comic and collectible retailers a Pop Culture ‘Cool’ factor.

“Reading comic books isn’t just for kids anymore,” added Leigh. “All these ‘kids’ who bought the action figures twenty years ago are now adults who in many instances still have the little boy alive and well inside.”

According to Carol Tyler, adjunct professor of comics, graphic novels and sequential art at the University of Cincinnati’s College of Design, Architecture, Art and Planning, “Now you have graphic novels that are winning New York Times book awards. And yet there are still superheroes out there saving the world. There are people out there trying to answer the deep questions of their lives, record history and understand why things are the way they are.”

To celebrate the history of the art form, Zaldiva will team up with stores around the world during the eighth annual Free Comic Book Day on Saturday, May 2. Two million comic books will be given away at participating locations on that day.

About Zaldiva, Inc.

Zaldiva is a distribution system unique to the specialty retail industry, focusing its product orientation on the comics and collectibles genre. The company combines a highly visible brick and mortar location in Ft. Lauderdale, Florida with an e-commerce website and portal (www.Zaldiva.com) which operates in conjunction with a series of ancillary websites and online auctions.

Zaldiva podcasts can be found in the iTunes(TM) store by searching Zaldiva podcasts. The podcasts are also available on YouTube at http://www.youtube.com/watch?v=jrdA-IDXFR0 .

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.


For more information call 954-938-4133 or visit Zaldiva at www.zaldiva.com.

SOURCE Zaldiva, Inc.

Source: newswire

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