• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

IndoorDIRECT Hires Industry Leader; Justman Brings Sports, Entertainment, Marketing Expertise

Posted on: Monday, 27 April 2009, 09:00 CDT

DALLAS, April 27 /PRNewswire/ -- IndoorDIRECT, which has built a digital TV network for quick-service and fast-casual restaurant chains across the nation, is pleased to announce that Steven Justman has joined the company as President of Entertainment, Marketing & Sales. He is a senior media and marketing executive with a proven track record of growing businesses across the sports, entertainment and marketing/media industries.

In this new position at indoorDIRECT, Justman will oversee and manage marketing and advertising partnerships, content relationships and marketing strategy for the Dallas-based company which produces theBITE Network, programming that serves up entertainment, sports, news and lifestyle content from CBS, MTV, MLB Network, NFL Network and many other renowned sources. TheBITE Network is distributed to more than 1,000 locations nationwide with plans to roll out to 5,000 locations within two years.

"Steven brings a unique mix of entertainment, sports and marketing expertise and a proven track record that will help indoorDIRECT grow theBITE Network into a powerful national media property that commands advertisers' attention," said Fred Margolin, CEO of indoorDIRECT.

Justman was previously the Executive Vice President and General Manager of Cornerstone, a leading independent, full-service lifestyle marketing agency with specialized expertise in building integrated communications strategies focused on reaching the youth/young adult demographic, and sister media company Fader Media LLC. During his time at Cornerstone/FADER, the company experienced two consecutive years of record revenues driven by key account wins and increased support from existing clients.

Before that Justman served in a newly created position with NBA Entertainment, responsible for managing, monetizing and expanding the NBA's global media assets and content relationships. While there, he originated, structured and managed relationships with NBA media and distribution partners with primary focus on revenue growth, the creation of new consumer touch points, including industry-first content partnerships with Verizon Wireless, TiVo and Sony Computer Entertainment. He also directed all business development, asset creation and marketing partner activities for NBA/WNBA/USA Basketball global media properties.

Prior to NBA Entertainment, Justman was Vice President of Corporate Consulting at International Management Group (IMG), the world's largest and most diverse sports, entertainment and media company, where he was responsible for advising 35 Fortune 500 corporations on the creation and management of global and/or regional sports and entertainment marketing programs designed to measurably affect clients' business and brand objectives.

Justman started his career by working his way up the corporate ladder at Turner Sports (TBS/TNT), a division of Time Warner, where he was named the youngest Vice President in the history of the company at the time.

"In our media-saturated times, indoorDIRECT delivers unmatched advantages for marketers and content owners -- a large engaged audience that is attentive to the compelling content on a digital platform that offers a wide range of opportunities for customization," said Justman.

About theBITE Network

IndoorDIRECT creates and produces theBITE Network, which airs on its LCD screens in restaurant dining rooms, providing advertisers with national reach in a highly receptive environment. Four dynamic hosts, selected exclusively for theBITE, report on news, entertainment, music and sports. TheBITE features customized content for a range of interests including music videos, NASCAR updates, college football features and content from providers such as Disney Studios, TNT, MTV and Fox Sports Southwest. TheBITE also features scrolling text with breaking news, sports updates and localized time and weather. Catch the latest from theBITE at www.thebitenetwork.com/STREAM.

About indoorDIRECT

IndoorDIRECT is a powerful digital out-of-home media company providing entertainment content to high-volume quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT created theBITE Network -- a combination of entertainment content and advertising tailored to reach the millions of Americans who visit quick-service and fast-casual restaurant chains every month. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The promotional network has shown proven results that about 40 percent of the customers are influenced. The company is privately held and has its headquarters in Dallas. More information is available at www.indoordirect.com.

SOURCE indoorDIRECT

Source: PR Newswire

More News in this Category