HCD Research Seminar Features Web Optimization and Determining Optimal Media Mix in Age of New Media

April 27, 2009

FLEMINGTON, N.J., April 27 /PRNewswire/ — HCD Research announced today it will host a seminar entitled “Optimizing Traditional and Digital Communications for Advertising Success” on May 13, at the Marriott Hotel in Bridgewater, New Jersey.

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Feature presentations will include strategies and techniques for “Web Site Optimization” and “Determining Your Optimal Media Mix in the Age of New Media Migration.”

The event will feature noted academicians and industry consultants who will demonstrate how traditional communications and emerging media can be integrated to achieve advertising success.

The presentations and faculty include:

Welcome — Glenn Kessler, President and CEO, HCD Research, Inc.

Why Yesterday’s Ads Don’t Work Today: Comparing Super Bowl Ads from 2008 vs. 2009

Glenn Kessler, President and CEO, HCD Research, Inc.

Not Your Grandfather’s Norms: Using Normative Data that Reflect Current Economic Trends and Consumer Mind Sets

Arthur J. Kover, Ph.D., Emeritus Professor of Marketing at Fordham Graduate Business School, and former editor, Journal of Advertising Research.

Optimizing Web Sites and Digital Communications Promotion

Marcella Inserra, Director, Consumer Communications Research, HCD Research, Inc.

Providing On-line Brand Promotion and Protection through Social Media Monitoring

Jack MacLeod, Vice President of Sales, New Media Strategies

Unveiling Future Research Tools and Methodologies

Robert Cardarelli, Chief Methodologist, HCD Research, Inc.

HCD Research will host the seminar at the Marriott Hotel in Bridgewater, NJ on May 13. The free-of-charge event, which will include lunch, will be held from 9:00 a.m. – 1:30 p.m.

To register for the seminar, click here: Optimizing Communications Seminar or call us at 908-788-9393.

A leader in advanced marketing communications research, HCD Research has designed and implemented marketing and advertising research studies for numerous large and mid-sized companies in the pharmaceutical, food and beverage, financial services, political and entertainment industries, among others. For additional information on the company’s research services go to: www.hcdi.net

SOURCE HCD Research, Inc.

Source: newswire

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