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Agency Magma Adds Two New Tourism Clients

April 28, 2009

Magma Partners With Visit Britain and Bermuda’s New Tucker’s Point Hotel and Spa

NEW YORK, April 28 /PRNewswire/ — Start-up, Agency Magma announced today that it has partnered with Visit Britain and Tucker’s Point Hotel and Spa in Bermuda. The agency is conducting integrated campaigns for these two new prestigious brands. Agency Magma is a creative content agency that helps brands explore new and innovative marketing approaches. Agency Founder, Michael Ferrare, and his team specialize in integrated campaigns and interactive experiences for premium brands.

“Today, tourism and hospitality campaigns need to be more provocative and even innovative to break through the overall fatigue of the category. Most agencies approach the work they do for these industries the same way — and that’s exactly the problem — it all blurs together for the consumer,” said Ferrare. “We are excited about these new relationships and the opportunity to create fresh marketing ideas. The kind of ideas we have done for clients in the past.”

Visit Britain

Visit Britain is responsible for Great Britain marketing, worldwide. Agency Magma was selected to develop and execute integrated creative, media planning and buying campaigns spanning traditional and digital media in the top ten US markets including New York.

“Most tourism advertising is exactly the same. We are looking to integrate more contemporary and engaging marketing that’s creative, innovative and fresh that will appeal to our various demographics” said Amanda Dempsey, marketing director for Visit Britain. “We are not afraid to use non-traditional, ‘big-idea’ marketing and taking some smart risks. We chose to work with Magma because they have done very interesting things with travel and tourism clients like Virgin Atlantic Airways and New York’s Central Park. We knew that going with Magma would get us standout campaigns that would breakthrough the sea of sameness in the tourism market.”

Tucker’s Point Hotel and Spa

Tucker’s Point Hotel and Spa has partnered with Agency Magma in an effort to launch the new luxury Bermuda hotel. The hotel just opened its doors and chose Magma to develop its brand identity centered around digital media and an innovative and unique online experience for their website.

“When we were opening the hotel, we looked for a partner that wouldn’t waste our time developing traditional marketing and creative,” said Eric Brooks, Chief Operating Officer of Tucker’s Point Hotel and Spa. “Magma is all about delivering a unique and unexpected brand experience. We were looking for an agency that would help us engage our target consumers with new and innovative approaches. Magma met that challenge.”

For more information, please visit www.agencymagma.com.

SOURCE Agency Magma


Source: newswire



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