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Corey McPherson Nash Helps FlyFi Connect Music Lovers with Music

Posted on: Tuesday, 28 April 2009, 12:11 CDT

WATERTOWN, Mass., April 28 /PRNewswire/ -- Corey McPherson Nash (www.corey.com), a leading national branding and design firm based in Boston, worked with FlyFi, a website for connecting people with the music they love, to help create their user experience and new FlyFi brand.

FlyFi.com provides music lovers with a highly personalized experience for discovering music and people that share their musical taste. Users can create playlists via FlyFi's music discovery process that includes free streaming of popular tunes, and legal MP3s from established and emerging artists that are free to download and keep. Custom playlists and newly discovered songs and artists can easily be shared with other music lovers directly from the site.

"Corey McPherson Nash worked with FlyFi to create a place where music lovers could discover new music and enjoy the music they already love," said Andrea Naddaff, partner at Corey McPherson Nash.

"We're really pleased with the work Corey McPherson Nash did to help us create a great experience for discovering music. We provide several ways to discover music, including direct search, artist-influenced playlists, and smart playlists based on your iTunes library, Facebook or MySpace profiles. Corey McPherson Nash helped us find elegant solutions to what could have been a complicated Web site," said Barry Kurland, President and COO of Emergent Music, the creator of FlyFi.

About FlyFi

FlyFi helps artists and music audiences find each other based on personal music taste. Users can easily discover new music, create playlists, and share music with friends. Drawing from a growing catalog of over 10,000 free legal MP3 tracks, many of FlyFi's recommended tracks are free to download and keep. FlyFi sifts through an abundance of music and provides targeted, personalized music recommendations that are more varied and precise than other recommendation engines. The technology matches users that have similar taste in music, and uses this process to make recommendations, rather than relying on the acoustics of songs. FlyFi also provides a new and efficient promotional model for artists by finding out what music people love and introducing the right artists to them. Visit FlyFi online at: FlyFi, Facebook, MySpace and Twitter.

About Emergent Music

Emergent Music is the company behind FlyFi. Based in Maine, Emergent Music was founded and is managed by a group of veteran technology and music industry executives and music lovers. Emergent Music's Recommendation and Taste-Targeting and Music Awards technology is available through FlyFi.com, and this same technology can easily be integrated into partner websites to enhance the experience of their users, and help them achieve their business goals.

About Corey McPherson Nash

Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.

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SOURCE Corey McPherson Nash

Source: PR Newswire

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