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Hollywood Reporter headed to China

Posted on: Tuesday, 28 April 2009, 22:05 CDT

The Hollywood Reporter says it has signed a licensing partnership with China's government-owned entertainment trade magazine, Zong Yi.

This is the first licensing deal between a major Chinese government-owned media organization and Nielsen Business Media. Through the licensing agreement, the State Administration of Radio, Television and Film-run trade magazine will become the exclusive carrier of The Hollywood Reporter's entertainment content in the B2B print market in mainland China.

China today is marching toward an increasingly open and sophisticated media environment. This licensing deal will greatly help us establish a presence in the international media arena, Liang Gangjian, president of China Radio and Television Press by SARFT, said in a statement.

Also under the agreement, the U.S. trade newspaper said it will serve as the production, distribution and sales platform for Zong Yi internationally, and will publish special issues of the trade online and at international film festivals.

With Nielsen's long-standing relationship with Chinese media authorities and our enduring interest in the Chinese media market, this licensing deal will serve as a pioneer to further stimulate the globalization of Chinese media, while also benefiting THR's readers and advertisers, added Eric Mika, vice president of the Nielsen Entertainment and Media Group and publisher of the Hollywood Reporter. We are delighted to be chosen by Zong Yi as the licensor and believe this is the first step on the road to many future collaborations.

Source: United Press International

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