Industrial Marketing Budgets Move Online to Combat This Down Economy

SOMERSET, N.J., April 29 /PRNewswire/ — To succeed in this down economy, manufacturers and distributors are shifting marketing budgets online. In 2009, 48% of industrial marketers are increasing their online marketing budgets and 65% of them are pulling investments from traditional marketing activities, according to the results of an annual study of industrial marketing executives conducted by SVM E-Business Solutions.

The E-Business Trends in Industrial Marketing study, which surveyed more than 400 marketing executives at U.S.-based manufacturers and distributors, found that online marketing is producing measurable business results for industrial marketers, and the vast majority of respondents are shifting marketing budgets online to compete in this challenging economic climate.

“Smart marketers realize that their Website is the most public face of their company,” said Bob DeStefano, president of SVM E-Business Solutions. “More prospective customers will visit their Website than will ever visit their offices, see their print ads or flip through their catalog. So, in tough economic times like these, industrial marketers are investing online because it will have the greatest impact on results.”

Among many significant points, the 2009 E-Business Trends in Industrial Marketing Report identified the following key industrial marketing trends:

– Industrial marketers are concerned about the economic crisis, but remain optimistic about the future. The majority of industrial marketers, 75%, feel the current economic crisis will have a negative impact on their business. However, at the same time, they remain optimistic about their company’s prospects in the future.

– The Web is becoming the hub of industrial marketing. To compete in these challenging economic times, 81% of manufacturers and distributors will be enhancing their Websites in 2009. Industrial marketers rely on their Websites to educate their customers, fill their sales pipeline and build brand loyalty.

– Search engine marketing and email marketing are on the rise. As they become more sophisticated and knowledgeable about the benefits, industrial marketers are adding search engine marketing and email marketing into their marketing mix.

– An effective strategy will triple your chances of producing results online. Companies with a sound and effective online marketing strategy are three times more likely to generate more leads, increase revenues and increase profits. Conversely, industrial marketers without an effective strategy are seven times more likely to see no return on their online marketing investments.

To download a copy of the 2009 E-Business Trends in Industrial Marketing Report, please go to http://www.svmsolutions.com/survey

ABOUT SVM E-BUSINESS SOLUTIONS

SVM E-Business Solutions is a leading online marketing agency focused on delivering bottom-line results for manufacturers and distributors. SVM helps industrial marketing professionals leverage the Web to generate leads and sales, strengthen relationships with customers and measure the return on their marketing investments. For more information, visit SVM on the Web at http://www.svmsolutions.com, or call (877) 786-3249.

    Contact:

    Suzi Schatz
    877-786-3249 x235
    pr@svmsolutions.com

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SOURCE SVM E-Business Solutions