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iCrossing's Chuck Sharp Named A Direct Marketing Educational Foundation's 2009 Rising Stars Award Winner

Posted on: Friday, 1 May 2009, 09:00 CDT

Sharp Recognized for his Commitment to Direct/Interactive Marketing

SCOTTSDALE, Ariz., May 1 /PRNewswire/ -- iCrossing, a global digital marketing agency today announced that Chuck Sharp, managing director of analytics and business intelligence, iCrossing was named one of Direct Marketing Educational Foundation's (DMEF's) four 2009 Rising Stars Award winners.

The DMEF's Rising Stars Awards are presented to professionals who are 40 years of age or younger for outstanding career achievements in the direct/interactive marketing field. The awards identify those who demonstrate superior leadership abilities, have a stellar reputation for "giving back" through direct or interactive marketing education, and those who mentor to support future generations in this field.

Sharp founded Sharp Analytics in 2001, which he later sold to iCrossing. Sharp now acts as the managing director of iCrossing's analytics and business intelligence practice. With deep roots in direct and interactive marketing, Sharp developed marketing dashboard technologies within iCrossing's marketing analytics platform to create unique solutions for several of the company's Fortune 500 clients.

A recognized thought leader on advanced analytics, marketing accountability and marketing dashboards, Sharp speaks at numerous industry events, including Search Marketing Expo (SMX) Analytics, Search Engine Strategies (SES) Chicago, Association of National Advertisers (ANA) Accountability Conference, as well as being keynote speaker at the Winter Conference on Business Intelligence at the University of Utah. He was also recently published in the Journal of Integrated Marketing.

"DMEF could not have selected a better advocate for interactive marketing than Chuck," said Don Scales, president and CEO, iCrossing. "His experience, contributions to the field, and understanding of analytics and the digital marketplace make him the ideal person for this recognition. We are very proud of his accomplishments."

The Awards will be presented on Tuesday, June 16 in New York City during the DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center, June 16-18.

About iCrossing. iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

About Direct Marketing Educational Foundation (DMEF). Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF's educational programs, entering the field with the competitive edge of being "workplace-ready." Many have gone on to become today's direct marketing leaders, an indication of the Foundation's success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation's four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.

Media Contact: Dana Mellecker 646-435-4456

SOURCE iCrossing

Source: PR Newswire

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