Revlon Signs Actress Jessica Biel as New Brand Ambassador

NEW YORK, May 1 /PRNewswire-FirstCall/ — Revlon, Inc. (NYSE: REV) today announced that actress Jessica Biel has been signed to be a new Global Brand Ambassador for Revlon.

Ms. Biel joins Revlon’s star-studded lineup of accomplished, modern and glamorous women including Academy Award winning actresses Halle Berry and Jennifer Connelly, actresses Jessica Alba and Beau Garrett and supermodel and entrepreneur Elle Macpherson.

Commenting on today’s announcement, Revlon President and Chief Executive Officer, Alan T. Ennis, said “Jessica Biel is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family.”

In addition to being featured in upcoming global advertising campaigns, Biel will be involved with various company-sponsored philanthropic activities and fundraising events for charity. Through the EIF Revlon Run Walk and other efforts, Revlon has raised $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs. Jessica Biel will be joining Revlon Brand Ambassadors Jennifer Connelly and Jessica Alba at this year’s EIF Revlon Run Walk in New York taking place on May 2nd.

“Revlon represents today’s modern woman,” said Jessica Biel. “I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world.”

About Jessica Biel

Jessica made her acting debut in 1996 on the highly rated television series, 7th Heaven. As the breakout star from that series, she has quickly become one of Hollywood’s most sought-after actresses of her generation. Jessica received much critical acclaim for her work on The Illusionist opposite Oscar nominated actors Edward Norton and Paul Giamatti. Biel will next be seen in the romantic dramedy, Easy Virtue opposite Colin Firth and Kristin Scott Thomas followed by a quirky and comedic turn in the political satire Nailed, directed by David O. Russell and starring opposite Jake Gyllenhaal. Biel is also known for her comedy starring in big box office hits such as I Now Pronounce You Chuck and Larry, alongside Adam Sandler, as well as the action film Blade: Trinity.

About Revlon

Revlon is a worldwide cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirants/deodorants and beauty care products company. The Company’s vision is to provide glamour, excitement and innovation to consumers through high-quality products at affordable prices. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com. Corporate and investor relations information can be accessed at www.revloninc.com. The Company’s brands, which are sold worldwide, include Revlon(R), Almay(R), ColorSilk(R), Mitchum(R), Charlie(R), Gatineau(R) and Ultima II(R).

SOURCE Revlon, Inc.