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Spirit Incentives Names Business Unit Manager for Direct Marketing

Posted on: Monday, 4 May 2009, 10:04 CDT

FORT LAUDERDALE, Fla., May 4 /PRNewswire/ -- A marketing specialist with extensive experience in the timeshare industry has recently joined one of the nation's premier incentive companies.

Charles (Chuck) Dow has been named Business Unit Manager for Direct Marketing for Spirit Incentives, Inc., where he will assist in the further development of solution-based products and services to a host of clients across North America.

In his new position, Dow will provide incentive solutions to marketing companies serving the timeshare, healthcare, and financial services industries, as well as others. He will work closely with ad agencies, direct mail and sales promotion event firms that service various businesses as well as companies that conduct seminars to attract clients.

"My goal is to help clients establish their marketing needs by reviewing all potential channels of direct marketing. I most enjoy the creativity involved when communicating with the clients and ultimately resolving their challenges by providing them with positive solutions that enhance their sales."

Commented Spirit President Gary Baron, "We are proud to have Chuck as a member of our team. For many years, our timeshare programs have been highly successful when used as tour and closing incentives or with exit and sampler programs. We are confident that Chuck's vast knowledge of the timeshare industry will play an important role in helping us provide marketing solutions to these special clients."

For the past five years, Chuck has served in various executive marketing positions with Bluegreen Resorts, to include Director of Marketing in Hershey, Pennsylvania, and Senior Marketing Manager at St. Augustine, Florida. During his tenure at Bluegreen, Dow was promoted from entry-level positions to executive management within four years. He previously served as a call center supervisor for Grandvista Vacations in Springfield, Missouri. Dow attended Missouri State University (formerly Southwest Missouri State University) in Springfield, specializing in Computer Information Systems.

Spirit Incentives is a full service, privately owned incentive marketing firm specializing in marketing programs delivered as customer acquisition, retention and reward incentives. Founded in 1990 and located in Fort Lauderdale, Florida, Spirit has become respected as the premier incentive solution provider for small to medium sized businesses as well as private and Fortune 500 companies. It's client list and travel vendor partners are among the most prestigious in the country.

Visit: www.Spirit-Incentives.com

SOURCE Spirit Incentives, Inc.

Source: PR Newswire

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