Minnesota Life Engages Atomic Playpen to Build Market Awareness
Serving this market, Minnesota Life’s Group Insurance Division (www.lifebenefits.com) also faces a dilemma. The company has grown to be the country’s fourth largest group life insurer, but its name is hardly a household word. To generate greater awareness of its products and services – particularly its industry-leading technology – Minnesota Life has engaged Atomic Playpen Interactive + MJ Kretsinger Advertising (AP+MJK) as its marketing partner.
AP+MJK is tasked with generating awareness among HR decision makers, brokers and C-Level executives in the large employer market. Work on the account will begin immediately, beginning with strategies for beefing up Minnesota Life’s Web presence.
“We selected AP+MJK because of their Web-centric approach to advertising and their ability to handle both our online and offline communication planning,” stated
“We’re excited to be the strategic partner for Minnesota Life and help them take their brand to the next level,” said
Minnesota Life, a member of Securian Financial Group, Inc., is the nation’s fourth largest group life insurer. The company has provided customized group life insurance programs to large government and private employers for more than 90 years. The company is highly rated by the major independent rating agencies that analyze the financial soundness and claims-paying ability of insurance companies. For more information about products and web-based services offered by Minnesota Life Group Insurance, visit www.lifebenefits.com.
About Atomic Playpen Interactive + MJ Kretsinger Advertising
Atomic Playpen Interactive is one of the Midwest’s top interactive design and development agencies, producing award-winning Web applications that range from high profile public-facing websites to robust Web applications. MJ Kretsinger Advertising is a traditional, full-service agency that offers award-winning advertising, design and branding. For more information, visit www.atomicplaypen.com. For more information contact
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