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Bob Evans Brings the Latest in Farm-Fresh Favorites Online

May 4, 2009

COLUMBUS, Ohio, May 4 /PRNewswire/ — Now, Bob Evans guests can experience their restaurant and grocery favorites in a new way — the redesigned BobEvans.com.

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Developed as “best in class” within the food service industry, the new site was created with guests in mind. Easy navigation, clean design and enhanced search functions make information accessible and the user experience effortless.

The company didn’t have to look any further than the Bob Evans family homestead for design inspiration. The site shows a contemporary and relevant twist to the imagery of the original Bob Evans family farm in Rio Grande, Ohio, where Bob Evans and his wife Jewel raised their family. Throughout the year, the site design will maintain the brand heritage, but change to echo the look and feel of the current season.

“For more than 50 years our business has been about bringing customers high-quality food and excellent hospitality in a family-friendly environment,” said Mary Cusick, Bob Evans senior vice president of marketing. “Even beyond the restaurant and grocery experience, it makes sense that those basic elements are at the core of our site experience.”

Restaurant and food products customers alike can look forward to some of the site’s enhanced features. Guests looking for their nearest Bob Evans restaurant location can engage the easy-to-use search function. A searchable in-restaurant menu and a downloadable carryout menu are available, as well as nutritional information. Guests can easily locate 30 meals under $5.99 and 12 kids meals under $2.99.

Bob Evans grocery products are easily searched through the product locator. Customers can view 20 recipes under $2 and the Grilling Recipe collection. Each of these recipe collections features Bob Evans grocery products. Site visitors can sign-up for BE-Mail to receive easy home meal ideas and recipes, and the latest news on Bob Evans Restaurant menu items and promotions. Special offers include downloadable coupons and select opportunities to participate in online surveys.

Integrated into the new Web site, Bob Evans has added a social media page (www.BobEvans.com/OurCompany/SocialMedia), where the company highlights its involvement on Facebook and Twitter, as well as three company blogs.

The new design also incorporates a revised Investor Relations Web site, featuring the company’s first-ever corporate responsibility report.

“Whether you’re coming for a meal idea or company information, the site is a go-to resource for loyal guests, young and old,” said Cusick. “We want customers to experience that same brand across all platforms.”

The same creative inspiration illustrated on the site has also been taken in-restaurant. The Graceland Plaza Bob Evans in Columbus, Ohio, was recently renovated to contemporize the homestead feel of the restaurant and bring the core family values to life in a dining experience. The first of many, the company plans to restyle restaurants across the Bob Evans chain, beginning with a prototype in Xenia, Ohio in August 2009.

The site was designed by SBC Advertising, a privately held, full-service advertising and marketing services company and longstanding partner of Bob Evans.

To learn more about Bob Evans Farms and to view the newly redesigned site, visit www.BobEvans.com.

About Bob Evans Farms, Inc.

Bob Evans Farms, Inc. owns and operates full-service restaurants under the Bob Evans and Mimi’s Cafe brand names. At the end of the third fiscal quarter (Jan. 23, 2009), Bob Evans owned and operated 569 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States, while Mimi’s Cafe owned and operated 140 casual restaurants located in 23 states, primarily in California and other western states. Bob Evans Farms, Inc. is also a leading producer and distributor of pork sausage and a variety of complementary homestyle convenience food items under the Bob Evans and Owens brand names. For more information about Bob Evans Farms, Inc., visit the company’s Web site at www.BobEvans.com.

Related Links:

The Newly Redesigned BobEvans.com

Check out the Bob Evans social media page

SOURCE Bob Evans Farms, Inc.


Source: newswire



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