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Grayling and S.P.R. Communications Announce New Strategic Alliance in Israel

May 6, 2009

NEW YORK, May 6 /PRNewswire/ – Grayling, one of the world’s leading integrated communications firms, today announced a new strategic alliance in Israel with S.P.R. Communications (S.P.R.). This alliance supports Grayling’s strategy to serve the Israeli market by offering a complete range of domestic as well as international support and counsel.

S.P.R. Communications, led by Chairman and Founder Shlomo Peretz, is one of the leading communications consultancies in Israel, focused on the areas of Public Relations, Corporate Communications, Public Affairs, Crisis Management and Investor Relations. S.P.R. has approximately 16 employees serving a wide range of local as well as internationally based clients, across market sectors. A sample list of past and current clients include: Bank of America, Barclays Bank, Bank Hapoalim, Leumi & Co, Israel Prime Minister’s Office, Check Point, Clal, Heineken, Delek, Denver Investments, Hilton Hotels, I.B.I. underwriters, Midgal Capital Markets, Toshiba, Samsung, LG, among many others.

Anne McBride, Chairman of Grayling’s Worldwide Investor Relations division, stated, “In line with our belief in the ‘power of integrated communications’ and our model of offering local market services and execution within our key geographies, our alliance with S.P.R. Communications is part of our evolving strategy of providing broad solutions for Israeli companies. Given the multinational reach of most Israeli companies, they will appreciate our increased capabilities both domestically in Israel, and globally in coordination with our New York, London, and other global offices. This will provide the most comprehensive solution and reaffirms our long-standing presence in the Israeli market.”

Shlomo Peretz, Chairman and Founder of S.P.R. Communications said, “We are very pleased to be joining forces with one of the leading communications companies in the world. Given Grayling’s successful track record for servicing clients headquartered in Israel, and our commitment to providing our clients with the highest level of strategic counsel, we believe the combined solution will enable Israeli companies to be truly effective both within Israel and around the world. The alliance will also serve international companies who are looking for an effective communications advisor in the Israeli market.”

Grayling is headquartered in London and has more than 200 consultants in offices in New York, Los Angeles, Sacramento, Hong Kong, Bangkok, Singapore, Brussels, Tel Aviv, Istanbul, Dublin, Edinburgh, Cardiff, Bristol, and Birmingham. Grayling also maintains key strategic alliances with local capabilities in Brazil, Germany, Mexico and Japan.

About Grayling

Grayling is a subsidiary of London Stock Exchange-listed Huntsworth PLC (LSE: HNT). The Company is headquartered in London and has offices around the globe. For more information please see www.grayling.com.

SOURCE Grayling


Source: newswire



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