Video: Groundbreaking Production Shows Everest as Never Before Through the Eyes of Legendary Mountaineers

May 6, 2009

The Eddie Bauer First Ascent Blog Follows Final Summit Push this Week

SEATTLE, May 6 /PRNewswire/ — Eddie Bauer’s new Born Out There blog brings all the drama of climbing the world’s highest mountain to your computer screen. The blog (blog.firstascent.com) takes viewers on the First Ascent “Return to Everest” expedition along with legendary climbers Ed Viesturs, Peter Whittaker and Dave Hahn. Viesturs, Whittaker and Hahn are part of Eddie Bauer’s guide team launching the new First Ascent line of mountaineering outerwear and gear. The new blog chronicles their story through daily video dispatches, firsthand commentaries and stunning photography. With groundbreaking production and state-of-the-art technology, crews are climbing alongside the team to deliver new dispatches every day giving viewers an experience of Everest unlike anything ever possible before. The blog is also open to the community to share their comments and questions, with First Ascent guides actively engaged and posting their responses from Everest.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/eddiebauer/38150/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090506/NY12250 )

“In just three minutes a day, you can experience the world’s highest mountain in a way that’s never been done before,” says Neil Fiske, President and CEO of Eddie Bauer. “The First Ascent blog gives access to our guide team and their journey with some of the most compelling footage and storytelling about climbing Everest.”

Beginning tomorrow, viewers can follow Viesturs, Whittaker and teammate Melissa Arnot as they make their final push for the summit. Fellow First Ascent guides Dave Hahn and Seth Waterfall are also continuing their climb up Everest and are making their way to Camp 3 on the Lhotse Face. Lhotse adjoins Everest and is the world’s fourth highest mountain.

“The First Ascent blog gives us a rare opportunity to bring our experience on Everest to readers and viewers at home,” says Ed Viesturs, the first American to summit all fourteen 8,000-meter peaks without using bottled oxygen. “The advanced technology and caliber of production allow us to connect and interact with friends and family while sharing our adventure as it happens.”

An Everest field production crew of videographers, photographers, editors, and producers are using top-of-the-line equipment and gear — high-definition cameras, Apple MacBook Pro notebooks with Apple Final Cut Pro software for fast, flexible video editing, solar panel chargers, and BGAN (Broadband Global Area Network) mobile satellite terminals — to produce and transmit daily video dispatches directly from the mountain.

To learn more, visit blog.firstascent.com.

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells casual sportswear and accessories for the active outdoor lifestyle, as well as expedition-class mountaineering gear. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 370 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.

Safe Harbor Statements

This press release contains forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential” and similar expressions. All of the forward-looking statements contained in this press release are based on estimates and assumptions made by our management. These estimates and assumptions reflect our best judgment based on currently known factors. Although we believe such estimates and assumptions are reasonable, they are inherently uncertain and involve risks and uncertainties. In addition, management’s assumptions about future events may prove to be inaccurate. We caution you that the forward-looking statements contained in this press release are not guarantees of future events, and we cannot assure you that such statements will be realized. In all likelihood, actual results will differ from those contemplated by such forward-looking statements as a result of a variety of factors, including our inability to hire, retain and train key personnel; delays in enhancement of our disclosure controls and procedures; our inability to revitalize Eddie Bauer as a premium quality brand; changes in general economic conditions, consumer confidence and consumer spending patterns; risks associated with legal and regulatory matters; risks associated with rising energy costs; risks associated with reliance on information technology; challenges as a result of our involvement in our former parent’s bankruptcy process; the diversion of management’s attention from operations while establishing post-emergence infrastructure; our inability to improve profitability of our retail stores, catalogs and website operations; our inability to source our requirements from our current sourcing agents; a significant disruption in our back-end operations; the inability of our joint venture partners to operate our joint ventures effectively; our inability to protect our trademarks and other proprietary intellectual property rights; unseasonable or severe weather conditions; our inability to use our net operating losses to reduce taxes; and the other risks identified in our periodic reports filed pursuant to the Securities Exchange Act of 1934, as amended. Except as required by law, we undertake no obligation to update any of these forward-looking statements.

Press Contact:

    Anita Woo
    (425) 755-8832
    (206) 795-1602 (c)

    Melanie Dennig
    (212) 889-1700

SOURCE Eddie Bauer

Source: newswire

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