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Maccabee Group Public Relations Announces 'NODE,' New Online Reputation and Social Media Practice

Posted on: Wednesday, 6 May 2009, 15:21 CDT

Mike Weiner Named Director of Web & Interactive Strategies; Alliance Formed with Search Engine Marketing Consultant Nina Hale

MINNEAPOLIS, May 6 /PRNewswire/ -- Maccabee Group Public Relations today announced the formation of NODE, its new social media and online reputation management practice. Through Maccabee Group/NODE, the Minneapolis-based PR agency will help clients take advantage of new and emerging technologies, including platforms like Facebook, Twitter and YouTube.

Leading Maccabee Group/NODE will be Mike Weiner, who has been named the agency's Director of Web & Interactive Strategies. Weiner, a 20-year veteran of public relations, left his own Web and multimedia development practice in 2007 to join Maccabee Group as account supervisor.

"Over the past two years, Mike has worked to ensure that every Maccabee Group staff member embraces leading-edge Web technology in every part of our business," says Paul Maccabee, agency president. "As social media has exploded, our clients -- from Gold'n Plump to Hazelden -- are increasingly asking that our work incorporate these technologies via engaging Web-based content," adds Maccabee. "NODE represents a disciplined approach to this online work, building upon our agency's expertise in marketing communications and media relations. It's not just our clients that are demanding help nurturing online relationships -- it's our clients' clients!"

A hallmark of Maccabee Group/NODE will be the founding of alliances with online marketing partners hand-picked for their value to Maccabee clients. Maccabee Group announced the first of those partnerships this week -- an alliance with Minneapolis-based search engine marketing agency Nina Hale Consulting. Nina Hale will assist Maccabee Group in optimizing its clients' Web sites and content to drive positive search engine results.

Maccabee Group, Inc. is a national brand public relations agency providing clients with award-winning media relations, event marketing, brand strategy and social media/online reputation management counsel from offices in the Warehouse District of Minneapolis. The agency won Promo Interactive's "Best Viral Campaign" Award for its public relations launch of OfficeMax's "ElfYourself" Web phenomenon. For more information, visit the agency's Web site at: www.maccabeegroup.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Paul Maccabee

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88393

Mike Weiner

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88394

SOURCE Maccabee Group Public Relations

Source: PR Newswire

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