DDB Is People’s Voice Winner at the Webby Awards in Online Guerilla Marketing Effort for Intel

NEW YORK, May 7 /PRNewswire/ — DDB Worldwide’s Brazil office captured the People’s Voice award this week for client Intel’s online guerilla marketing campaign “Crazy Race” (http://www.corridamaluca.com.br/eng/) at The Webby People’s Voice Awards.

The “Crazy Race” campaign grew out of Intel’s work as a sponsor of the Formula 1 BMW team. Focusing on attracting high-speed racing fans, B2C techies and B2B users, the DDB Brazil team created a viral action video that allows users to duplicate the racing experience in their own workplace and then publish it on their website.

“DDB Brazil is one of the most awarded Brazilian agencies, recognized around the world for its successful online and offline campaigns. Our win at the Webby Awards reinforces the power of that creativity,” said Sergio Valente, President of DDB Brazil.”

Webby Awards

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650- person judging academy whose members include Vinton Cerf, Matt Groening, Arianna Huffington and Harvey Weinstein. In addition, over 500,000 votes were cast by the advertising community and general public in The Webby People’s Voice Awards. A full list of both Webby Awards and People’s Voice Awards winners can be found at www.webbyawards.com.

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).

SOURCE DDB Worldwide