May 8, 2009

‘Oprah Effect’ special to air on CNBC

A TV special called The Oprah Effect, an examination of the influence U.S. media personality Oprah Winfrey has on people, is set to air on CNBC this month.

The business-oriented channel's Carl Quintanilla is to serve as host of the one-hour May 28 program.

Everybody knows her. She's the queen of talk, a cultural and financial icon and her impact on business is worth billions. Oprah Winfrey is the most influential woman in America -- maybe the world, CNBC said in a news release. And, experts call her unprecedented ability to take companies from no names to brand names The Oprah Effect.

The special goes inside businesses to explain Winfrey's impact on their bottom line, as well as their secrets to getting their products and services on The Oprah Winfrey Show, CNBC said.