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Custom Briefings Launches E-Newsletter For the Academy of Managed Care Pharmacy

Posted on: Friday, 8 May 2009, 12:59 CDT

RESTON, Va., May 8 /PRNewswire-USNewswire/ -- The Custom Briefings network of Bulletin News, LLC, announced today the launch of AMCP eNews, a daily e-newsletter produced solely for the members of the Academy of Managed Care Pharmacy (AMCP). AMCP eNews is emailed Monday through Friday to nearly 6,000 AMCP members--pharmacists and health professionals.

AMCP eNews' content is drawn from each day's most important news as reported by top media outlets nationwide. Arriving before 8:00 A.M., this member benefit provides a thorough executive summary of the most relevant medical news specific to pharmacists working in the managed care environment.

Judith Cahill, the executive director of the Academy, reports that member feedback on AMCP's highly tailored news briefs from Custom Briefings has been extremely positive. "We gave Custom Briefings a huge challenge to identify the news and information that would appeal to our diverse membership base, and they delivered a high-quality product that exceeded every expectation," she said. "We're giving our members valued news content that they can really use, and we're confident this new benefit of membership will help us attract and retain members."

Paul Roellig, CEO of Bulletin News said, "Our mutual goal is to make AMCP eNews the most efficient and relevant daily read for managed care pharmacists."

AMCP eNews joins a network of medical briefings that reach over 450,000 medical professionals daily. With an overall daily audience of over one million, the Custom Briefings network of e-newsletters provides highly-targeted vehicles for advertisers to reach top professionals in the fields of engineering, education, law, business, and healthcare.

About Bulletin News

Bulletin News, LLC, is a quiet leader in delivering customized business and political intelligence to top-level corporate and government decision makers. Founded in 1990 as a pioneer in the electronic publishing industry, privately-held Bulletin News has been profitable each year since.

The Custom Briefings network of e-newsletters delivers daily, executive-level news briefings to influential and affluent members of leading professional associations. Briefings are prepared overnight and published by 8:00 A.M. daily, analyzing content from over 10,000 sources. The influential audience is comprised of physicians, attorneys, CEOs, government executives, and educators--all professionals at the tops of their fields and with notable purchasing influence. Briefings are advertiser-supported.

For more information on Custom Briefings, visit CustomBriefings.com

SOURCE Bulletin News, LLC

Source: PR Newswire

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