Brushfire Selected for 2009 New Jersey Tax Amnesty Program Project

May 11, 2009

Comprehensive Marketing Campaign, Targeted Public Relations Effort to Raise Awareness of the Tax Amnesty Program

CEDAR KNOLLS, N.J., May 11 /PRNewswire/ — Brushfire Inc., a New Jersey-based, full-service, integrated marketing communications agency, has been selected as the agency of record for the 2009 New Jersey Tax Amnesty Program. Brushfire will conduct a campaign crafted to improve compliance with tax requirements, bring non-filers to the tax rolls and raise revenue for the state of New Jersey. This important state project comes on the heels of two more strategic account wins for Brushfire — the company recently won back two key accounts in the Garden State — the New Jersey Division of Travel & Tourism and the New Jersey Lottery.

“We are pleased to be working on this important project, and honored to have been chosen to execute our program,” said John Leonardi, president and CEO of Brushfire. “Winning this project is a testament to the depth of talent and creativity on the agency team, and we’re looking forward to getting the word out about the benefits that this program will bring to not only the state, but to taxpayers as well. Our work on the tax amnesty program, as well as our ongoing efforts on behalf of the New Jersey Division of Travel & Tourism and the New Jersey Lottery, makes us proud to contribute to the state where we live, work and play.”

The campaign, which kicked off May 4 and runs through June 15, will feature compelling advertising in a variety of mediums, comprehensive press outreach and creative grass-roots participation.

Brushfire Inc. is a fully integrated marketing communications firm, delivering advertising, public relations, promotional marketing, media and interactive capabilities to both national and regional clients. The agency’s billings have grown dramatically since 2003. Brushfire has been recognized with various industry awards, including a 2005 Silver Anvil (the PR industry’s highest award) and NJ Biz of the Year for 2006, in addition to numerous NJ Ad Club awards. Brushfire is the agency of record for Minwax(R), Thompson’s(R) WaterSeal, New Jersey Division of Travel & Tourism, New Jersey Lottery, Velcro USA Inc., Subaru of America, and Kozy Shack(R) Enterprises.

SOURCE Brushfire Inc.

Source: newswire

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