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Vertafore, Inc. Taps Seattle Integrated Advertising Agency, Worktank, to Drive Brand Development and Support Marketing and Sales

Posted on: Monday, 11 May 2009, 10:00 CDT

SEATTLE, May 11 /PRNewswire/ -- Worktank today announced that it has been retained by Vertafore, Inc., to further develop and enhance the Bothell, Wash., software company's brand and to support its marketing and sales efforts.

Worktank, a Seattle-based, full-service, integrated advertising agency, will provide Vertafore with an overall marketing communication strategy to better tell the software company's story to current and prospective customers. In addition, Worktank will leverage its expertise in developing breakthrough online and offline advertising solutions, powerful lead generation programs, and collateral design to support Vertafore's marketing and sales teams in order to increase brand engagement and drive sales.

"We are thrilled to support a company with such a strong legacy of innovation and entrepreneurship," said Melinda Partin, founder and chief executive officer of Worktank. "Telling stories is at the core of what we do, and we can't wait to tell the great story of Vertafore."

"Vertafore looks for partners that share our strong commitment to innovation and to delivering results for clients," said Linda Caudle, director of marketing, of Vertafore. "Worktank's culture exemplifies these values, and we look forward to working with them as we tell the Vertafore story."

About Worktank

Established in 2001, Worktank is a full-service, integrated advertising agency that has built its reputation on delivering bottom-line results. Worktank leverages its core areas of expertise in advertising, graphic design, interactive media, film and video production as well as online event services to execute on innovative and creative campaigns. Worktank's clients include Microsoft, AT&T and T-Mobile, among other significant brands. Worktank uses the power of story to establish deeper connections between organizations and their customers. For more information about Worktank, please visit www.worktankseattle.com.

About Vertafore

Vertafore is the leading provider of software, services, and information to the insurance distribution channel including independent agents, brokers, MGAs, carriers and reinsurers. Vertafore leverages a unique industry presence to deliver meaningful solutions - powerful technology, critical information and robust insights to help organizations effectively respond to business challenges and capture new opportunities. Vertafore solutions have helped more than 15,000 customers and 200,000 users gain a competitive advantage to accelerate their business performance. For more information about Vertafore, please visit www.vertafore.com.

Media Contact(s): Michelle Craig or Leah Motz, Nyhus Communications LLC for Worktank, (206) 323-3733; michelle@nyhus.com, leah@nyhus.com

SOURCE Worktank

Source: PR Newswire

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