Essence Communications to Partner with CNN, HLN and CNN.com For Weekly News Segments
What Matters Debuted On CNN and HLN on
The recurring segment debuted on CNN on
Online users also can view the “What Matters” segments on-demand at CNN.com and on Mondays via CNN.com Live, the Internet’s only live multi-stream video news service. This online content will be available beginning
“ESSENCE is proud to partner with CNN, HLN and CNN.com to launch What Matters as a platform to inform, educate and define the cultural discussion,” said
“Our partnership with ESSENCE has been a very productive one, and What Matters is an important next step in those collaborative efforts,” commented
What Matters is sponsored by McDonald’s, who is also the presenting sponsor of CNN’s Black in America 2, the sequel series to 2008′s groundbreaking initiative. Reported by CNN anchor and special correspondent Soledad O’Brien, Black in America 2 reveals the stories of community leaders and innovative pioneers who are creating solutions to challenges within African-American communities — closing achievement gaps in education, reducing health disparities, and launching business enterprises. The two primetime documentaries for the series premiere on
About CNN Worldwide
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in
HLN, a division of Turner Broadcasting System, Inc., a Time Warner Company, is designed especially for viewers who want relevant and comprehensive news and personality-driven programming in a way that suits the urgency of their schedules. Via its “news and views” format, the network updates viewers constantly, 24 hours each day, with complete and concise national newscasts throughout the day and a compelling slate of legal, entertainment and talk programs during at night, utilizing the best resources of CNN Worldwide.
About Essence Communications, Inc.
Essence Communications Inc. (ECI) is the leading media and communications company dedicated to African-American women. With a multi-platform presence in publishing, live events, and online, the Essence brand is “Where Black Women Come First”. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, Women Who Are Shaping the World Leadership Summit, Window on Our Women (WOW I & II) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 39 years, ESSENCE magazine, which has a readership of 8.1 million, has been the leading source of cutting-edge information relating to every area of African-American women’s lives.
Additional information about ECI and ESSENCE is available at www.essence.com.
SOURCE Essence Communications, Inc.