Context Chosen To Conduct Public Relations and Market Research for Wireless Power Consortium

May 11, 2009

Progressive communications firm aims to raise awareness for wireless power technology standard

GRAND RAPIDS, Mich., May 11 /PRNewswire/ — Context, Inc. (Context), a progressive communications and intelligence agency, today announced a new client engagement with the Wireless Power Consortium (the Consortium).

The Consortium is the world’s first organization bringing together companies on the leading edge of wireless power technologies to define and accelerate an international wireless low-power standard. Context is leading all the Consortium public relations activities and conducting market research to gather consumer insights leading up to the introduction of a universal name and logo for wireless power in consumer electronics.

“We have been working with organizations heavily engaged in wireless power development for over four years, so working with the Wireless Power Consortium is a natural fit,” said David Greiner, Chief Creative Officer and Partner at Context. “We’re looking forward to our partnership to further establish wireless power with consumers and the growing community of companies pursuing the technology.”

About the Wireless Power Consortium

Established December 17, 2008, the Wireless Power Consortium’s mission is to create and promote wide market adoption of an international wireless low-power delivery standard for compatibility across electronics devices. The nine founding members include ConvenientPower Limited, Fulton Innovation LLC, Logitech International SA, National Semiconductor Corporation, Olympus Corporation, Philips Electronics N.V., Sanyo Co. Ltd., Shenzhen Sangfei Consumer Communications Company Limited, and Texas Instruments Incorporated.

The Wireless Power Consortium welcomes and invites all interested companies to join as members. More information can be found at wirelesspowerconsortium.com.

About Context MG

Context is a full-service progressive communications and intelligence agency. Context exists to revolutionize the way businesses go to market and communicate in the media-saturated global arena and is committed to creating business opportunities, well thought out partnerships, and communication and business solutions that increase awareness, market share, and profitability for its growing list of clients, partners, and employees, as well as the communities they serve.

For more information, please visit contextmg.com.

SOURCE Context, Inc.

Source: newswire

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