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IndoorDIRECT Signs Agreement With Hardee’s(R); theBITE Network to Air in 324 Locations

May 11, 2009

Next phase in indoorDIRECT’s national media platform expansion

DALLAS, May 11 /PRNewswire/ — Indoor Direct, Inc., announced today that it has signed an agreement with Hardee’s Food Systems, Inc. to provide its in-store entertainment programming to 324 Hardee’s locations beginning this year. The agreement with Hardee’s provides advertisers with further exposure to the popular burger chain’s 18-34 young and hungry male audience.

IndoorDIRECT produces theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month. TheBITE features a new 60-minute lifestyle program every week with four dynamic hosts reporting on news, entertainment, music and sports.

“Hardee’s is a company that attracts millions of Americans who crave great burgers, but also are seeking a little entertainment at the same time,” said Bill Myers, indoorDIRECT’s Co-Founder and Chief Operating Officer. “With the addition of Hardee’s, indoorDIRECT will give advertisers further exposure to an important target audience in an environment where they aren’t distracted by other media.”

IndoorDIRECT’s recently announced venture funding of up to $22.5 million to complete the roll-out of its in-store network infrastructure to 1,000 quick-service and fast-casual restaurants nationwide. With that expansion, indoorDIRECT has an initial national media platform of more than 10 million viewers a month in top DMAs.

Known as the company that first raised the quality bar for fast-food hamburgers five years ago with its revolutionary line of charbroiled, 1/3- and 2/3-lb., 100% Black Angus beef Thickburgers(R), Hardee’s has established itself as a leader in the quick-serve industry on taste and quality – not simply on size and definitely not on price.

“Hardee’s prides itself on giving our customers delicious meals superior in taste and quality that they would expect at restaurants with higher price points,” said Steve Lemley, Hardee’s vice president of field marketing. “With indoorDIRECT’s network in hundreds of our locations, we will exceed our customers’ expectations by delivering quality and varied entertainment programming that they weren’t expecting when they walked in.”

About theBITE Network

IndoorDIRECT creates and produces theBITE Network, which airs on its LCD screens in restaurant dining rooms, providing advertisers with national reach in a highly receptive environment. Four dynamic hosts, selected exclusively for theBITE, report on news, entertainment, music and sports. TheBITE features customized content for a range of interests including music videos, NASCAR updates, college football features and content from providers such as Disney Studios, TNT, MTV and Fox Sports Southwest. TheBITE also features scrolling text with breaking news, sports updates and localized time and weather. Catch the latest from theBITE at www.thebitenetwork.com/STREAM.

About indoorDIRECT

IndoorDIRECT is a powerful digital out-of-home media company providing entertainment content to high-volume quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT created theBITE Network — a combination of entertainment content and advertising tailored to reach the millions of Americans who visit quick-service and fast-casual restaurant chains every month. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The promotional network has shown proven results that about 40 percent of the customers are influenced. The company is privately held and has its headquarters in Dallas. More information is available at www.indoordirect.com.

About Hardee’s

Celebrating more than 48 years in the quick-service industry, Hardee’s Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com.

SOURCE Indoor Direct, Inc.


Source: newswire



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