IndoorDIRECT Signs Agreement With Hardee’s(R); theBITE Network to Air in 324 Locations
Next phase in indoorDIRECT’s national media platform expansion
IndoorDIRECT produces theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month. TheBITE features a new 60-minute lifestyle program every week with four dynamic hosts reporting on news, entertainment, music and sports.
“Hardee’s is a company that attracts millions of Americans who crave great burgers, but also are seeking a little entertainment at the same time,” said
IndoorDIRECT’s recently announced venture funding of up to
Known as the company that first raised the quality bar for fast-food hamburgers five years ago with its revolutionary line of charbroiled, 1/3- and 2/3-lb., 100% Black Angus beef Thickburgers(R), Hardee’s has established itself as a leader in the quick-serve industry on taste and quality – not simply on size and definitely not on price.
“Hardee’s prides itself on giving our customers delicious meals superior in taste and quality that they would expect at restaurants with higher price points,” said
About theBITE Network
IndoorDIRECT creates and produces theBITE Network, which airs on its LCD screens in restaurant dining rooms, providing advertisers with national reach in a highly receptive environment. Four dynamic hosts, selected exclusively for theBITE, report on news, entertainment, music and sports. TheBITE features customized content for a range of interests including music videos, NASCAR updates, college football features and content from providers such as Disney Studios, TNT, MTV and Fox Sports Southwest. TheBITE also features scrolling text with breaking news, sports updates and localized time and weather. Catch the latest from theBITE at www.thebitenetwork.com/STREAM.
IndoorDIRECT is a powerful digital out-of-home media company providing entertainment content to high-volume quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT created theBITE Network — a combination of entertainment content and advertising tailored to reach the millions of Americans who visit quick-service and fast-casual restaurant chains every month. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The promotional network has shown proven results that about 40 percent of the customers are influenced. The company is privately held and has its headquarters in
Celebrating more than 48 years in the quick-service industry, Hardee’s Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of
SOURCE Indoor Direct, Inc.