FashionTV(R) Introduces New 24/7 FTV(R) HD Channel in the U.S. on DISH Network(R)

NEW YORK, May 11 /PRNewswire/ — FashionTV, the worlds only 24/7
television network dedicated entirely to fashion and lifestyle, today
announced the launch of its high definition channel FTV HD in the U.S. on
DISH Network(R) (NASDAQ: DISH).

Just like the FTV SD Channel that reaches 350 million homes in 193
countries, FTV HD features the most updated fashion and lifestyle trends from
around the world, including exclusive reports on famous fashion houses such
as Dior, Armani, Cavalli, Versace, Dolce & Gabbana etc. FTV covers all
fashion weeks around the world focusing on Paris, Milan, London, New York,
Tokyo and Sao Paolo. On FTV viewers meet celebrities and popular models
face-to-face, on and off the stage. From the Oscars to the Red Carpet at the
Cannes Film festival – watch out for the upcoming FTV 12 year anniversary VIP
party hosted by Paris Hilton.

“After 12 years as the world’s leader in fashion television programming,
we are pleased to launch FTV HD in the U.S. with DISH Network as our first
affiliate relationship,” said Michel Adam, President and Founder of
FashionTV. “The HD format is perfect for FTV viewers who seek quality, luxury
and a premium viewing experience. In the near future we are planning to
launch the FTV channels on more and more US networks as the first media
innovation entering the USA from Europe, we hope to reach 50 million
connected homes in the USA by Christmas.”

Following the success of FTV l’original from Paris, the channel that
invented the Fashion Television genre and that just celebrated its 12th year
on air, FTV HD is already spreading rapidly from Europe to the East reaching
as far as Japan and now also to the west in the USA.

FTV CEO Yaron Jakubowicz remarked: “One of the main attractions of this
launch on DISH Network USA is that we are entering the world’s most
sophisticated market with a product that meets the highest levels of quality
FTV HD delivers the best of the fashion world in 100% diamond clear HD
quality.”

FTV HD is available in the PlatinumHD package on DISH Network Ch. 374 and
In the DishLATINO Ultimate Pack on Ch. 5304. Subscription is currently
Available to approximately 15 Million Dish Network Customers.

About FashionTV

FashionTV was established in 1997 by Michel Adam Lisowski. FashionTV
reaches worldwide presence in 193 countries and 350 million households. As
the leading worldwide channel for fashion, beauty and style, FashionTV
broadcasts 24/7 cutting-edge programs and is viewed in nearly 7 million
public venues. Visit http://www.ftv.com/hd or contact info@ftv.com for more
information.

    Media Contact for USA
    usa@ftv.com
    Media Contact International
    David Weiner
    David@ftv.com
    Tel: +43-1-513-12-67

SOURCE Fashion TV