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New Ad Campaign Invites Travelers to Explore Minnesota

May 12, 2009

ST. PAUL, Minn., May 12 /PRNewswire-USNewswire/ — “There’s no substitute for a great Minnesota vacation.” That’s the message of new television ads from Explore Minnesota Tourism currently running on stations in Cedar Rapids, Des Moines, La Crosse, Eau Claire, Sioux Falls, Fargo, Grand Forks, Thunder Bay and Winnipeg, as well as on stations across Minnesota. The playful spots encourage consumers to get away for a while, portraying employees in their office pretending they’re on a real vacation. Explore Minnesota ads will also run during Twins baseball broadcasts in Minnesota and Brewers broadcasts in Wisconsin throughout the season.

(Logo: http://www.newscom.com/cgi-bin/prnh/20061127/CGM001LOGO)

“People will be traveling closer to home this year,” explains John Edman, director of Explore Minnesota Tourism, “so we’re focusing our advertising in nearby markets. This has been a stressful year, and many people will be eager to get away from it all for a while. We’re getting the word out that Minnesota’s a great place to get away to.”

Explore Minnesota Tourism, the state’s tourism promotion office, also ran TV ads in Chicago this spring in partnership with Southwest Airlines, announcing the launch of the company’s service between Chicago and Minneapolis-St. Paul and inviting Chicagoans to explore the Twin Cities area. This April, a promotional brochure about Minnesota was inserted into newspapers in 16 metropolitan areas in nine states, from Dallas to Detroit.

Explore Minnesota ads also appear in the spring editions of several magazines, including Midwest Living, the Redbook Travel Guide and O, The Oprah Magazine. There is ongoing advertising for Minnesota on several travel-related Web sites. All of the advertising drives consumers to the state’s travel Web site, exploreminnesota.com. Beginning this spring, new Minnesota license plates promote the Web site, as well; so far, more than 100,000 new plates have been produced with exploreminnesota.com on them. Visitors to the Explore Minnesota Web site can sign up for the “I’d Rather Be on Vacation” Sweepstakes, with 11 Minnesota travel packages as prizes, running through May 31.

In addition to promoting leisure travel, Explore Minnesota Tourism is partnering with several convention and visitors bureaus to host a new Web site promoting meeting and convention travel, providing information about Minnesota venues to meeting planners. This information is at meetinminnesota.com.

About Explore Minnesota Tourism

As the state’s tourism office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state’s tourism investment with increased involvement by the private sector. A council of representatives from the state’s tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations.

Tourism is an $11 billion industry in Minnesota, a key sector of the state’s economy. The leisure and hospitality industry, a major provider of tourism services, employs more than 248,000 Minnesotans. More information can be found at www.exploreminnesota.com.

    Contact: Michele Peters
    651-296-0308
    Mpeters@state.mn.us

SOURCE Explore Minnesota Tourism


Source: newswire



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