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University of San Francisco Introduces Industry's First Customizable Internet Marketing Certificate Program for Companies and Agencies - 100% Online

Posted on: Tuesday, 12 May 2009, 07:20 CDT

New web site provides details on USF's online interactive marketing training solutions and corporate incentive programs

TAMPA, Fla., May 12 /PRNewswire/ -- Spurred by industry demand, the University of San Francisco (USF) has launched a revolution in interactive marketing education. Organizations can now leverage a standardized Internet marketing training program that covers a comprehensive range of topics, tools and strategies and is delivered 100% online by practicing real-world Internet marketing experts via a flexible, scalable platform.

USF's new Web site -- http://www.interactivemarketingtraining.com -- reveals how agencies and companies can maximize their employees' performance by empowering them to become digital marketing experts through a first-of-its-kind, end-to-end Internet marketing certificate program.

The USF Master Certificate in Internet Marketing is the only fully online program that covers all aspects of digital marketing -- including Web site usability, blogs, Web 2.0, search engine optimization, paid search, Web analytics, viral marketing, affiliate marketing and social media -- and teaches students how those distinct elements interrelate with each other as well as with traditional marketing strategies. Moreover, it prepares students for certification from two respected industry organizations: Google Advertising Professionals and the Web Analytics Association.

That interrelation is a key reason USF chose to establish the Master Certificate in Internet Marketing. According to a joint study by the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), only 7% of U.S. marketers reported being very satisfied with their progress integrating online and traditional media. It's a figure that is underscored by employers' difficulty finding and retaining skilled, experienced Internet marketing professionals.

But now any traditional or online marketing organization can provide consistent, industry-standard training to its employees and bridge the gap between traditional and new media. USF's three-course Internet Marketing training program offers corporations an easy, fast and affordable way to implement an agency-wide training solution, whatever their size or expertise. The entire program is led by practicing, real-world experts, university-backed and conveniently offered 100% online.

"A few years ago the question was, 'is interactive marketing here to stay?'" said Maria Harrison, USF instructor and subject matter expert with the USF Master Certificate in Internet Marketing program. "Today the question is, 'are you ready?' Thanks to the USF interactive marketing training program, organizations are answering that question with a resounding yes."

About the University of San Francisco

Acclaimed as one of America's best universities by U.S. News & World Report and The Princeton Review, USF (http://www.usanfranonline.com) is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF's online programs are offered through its School of Business and Management, which includes the Masagung Graduate School of Management and the McLaren Undergraduate College of Business.

To learn more about the USF Master Certificate in Internet Marketing, visit http://www.interactivemarketingtraining.com.

Photo:

http://www.ereleases.com/pr/2009-USF.jpg

Contact: Sandy Levine, VP of Marketing Services University of San Francisco/University Alliance Partner 813-621-6200 http://www.usanfranonline.com http://www.interactivemarketingtraining.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE University of San Francisco

Source: PR Newswire

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