Corporations Utilize MyMojo's Co-Branding Platform to Launch Targeted Digital Marketing Campaigns
Posted on: Tuesday, 12 May 2009, 09:22 CDT
MyMojo and Award-Winning Musicians Collaborate Efforts to Build Brand Awareness for Corporate Sponsors
Unlike commercials or advertisements, consumers find value in music and mobile media. The subtlety of the product's inclusion ensures that consumers will see and/or hear the corporate endorsement, but unlike the adverse reaction most have to commercials, people respond more favorably to digital marketing and mobile media. In turn, the powerful effect of this mutual co-branding relationship engenders a larger customer base, increases the loyalty of existing customers, and engages consumers through interactional marketing.
"We recently ran a digital marketing campaign with Poe Boy Music Group and a large sporting goods manufacturer," remarked John Ferber CEO of MyMojo. "The results were tremendous. Not only did we generate substantial buzz around the sponsor's new shoe line, but the digital marketing campaign was so effective that consumers continued to virally share and download the artists' media far past the campaign's end date."
About MyMojo
The team behind MyMojo is a group of dynamic entrepreneurs with extensive experience in Internet Advertising, traditional marketing, and the wireless industry. The MyMojo team has consistently focused on offering consumers free digital content - including music, images, videos and custom ringtones. The company's CEO,
SOURCE MyMojo
Source: PR Newswire
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