Wipro Launches "Wipro 'XML First' Media Platforms" Based on the Industry's Leading XML Server, MarkLogic Server
Posted on: Tuesday, 12 May 2009, 10:56 CDT
The media industry is driven by demands for multiple products and delivery medium is going through a transformation in the content production process. "XML First" from Wipro, built on top of MarkLogic Server, the industry's leading XML Server, helps reduce the cost of production by enabling XML based authoring & content production and significantly reduce time to market.
This platform combines the power of MarkLogic Server and authoring products from Adobe Ecosystem. In addition, "XML First" comes bundled with Wipro FLowBrix, a powerful W3C compliant workflow engine. This enables rule-based orchestration of workflow tasks, dynamic configuration and deployment of workflows.
Built on media industry standards like MPEG21, the "XML first" media platform is comprised of an Advertising Platform, Content Platform and Video Authoring Platform.
Ad Platform is a Flash-based ad authoring system aiding publishers and advertisers in the process of conceptualizing and creating ads. With support for wide variety of ads the Ad Platform reduces cost of ad production by a significant 20 - 40%.
Content Platform is integrated to popular authoring tools from Adobe and Microsoft Word and supports the authoring of books and magazines. Content Platform supports predictive content reuse, which improves editorial productivity and significantly reduces content production time.
With significant increase in non linear viewership of videos on the internet, there is a rising demand to assign metatags to various parts of video products and enhance monetization via context sensitive ads. The Video Platform helps tag various parts of the video and render context sensitive ads.
"As the world's best place to put XML-enabled information, it is a natural fit for MarkLogic Server to be the cornerstone of Wipro's XML First Media Platform," said Jeff Faraday, director of alliances, Mark Logic Corporation. "We congratulate Wipro on this very exciting product launch."
"We are pleased to announce the launch of 'Wipro XML First Content
Platform' as a response to our customers' need for reduced cost of
production, quicker time to market and increased content monetization." said
Wipro will showcase the solution concepts of 'Wipro XML First Content Platform' at its booth during Mark Logic User Conference 2009.
About Mark Logic Corporation
Mark Logic Corporation is the provider of the industry's leading XML server. The company's flagship product, MarkLogic Server, allows customers to store, manage, search, and dynamically deliver content. The company has two patents on its innovative technology and is privately held. Sequoia Capital is the company's lead investor. Mark Logic has garnered several industry awards and recently been named the fourth fastest growing Silicon Valley Software and Information Technology (IT) company in Deloitte's Technology 2008 Fast 50 Program. To read the Mark Logic CEO Blog, visit http://marklogic.blogspot.com. To learn more about Mark Logic, or to download a free community or trial edition of MarkLogic Server, go to http://www.marklogic.com.
About Wipro
Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development, and maintenance services to corporations globally.
In the Indian market, Wipro is a leader in providing IT solutions and
services for the corporate segment in
Wipro also has a profitable presence in niche market segments of consumer
products and lighting. In the
Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects
are forward-looking statements, which involve a number of risks, and
uncertainties that could cause actual results to differ materially from those
in such forward-looking statements. The risks and uncertainties relating to
these statements include, but are not limited to, risks and uncertainties
regarding fluctuations in our earnings, revenue and profits, our ability to
generate and manage growth, intense competition in IT services, our ability
to maintain our cost advantage, wage increases in
SOURCE Wipro Technologies
Source: PR Newswire
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