Yahoo! Sites Ranks as Top Display Ad Publisher in March With 43 Billion U.S. Ad Views, According to comScore Ad Metrix
Posted on: Tuesday, 12 May 2009, 11:16 CDT
AT&T Ranks as Top Display Advertiser with 6 Billion Ad Views
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Top 10 Online Display Ad Publishers
Yahoo! Sites ranked as the top U.S. display ad publisher in March with 42.8 billion ad views (13.2 percent market share) reaching 139 million people online. Fox Interactive Media ranked second with 31.4 billion ad views (9.7 percent), while Facebook.com captured the third spot with 24.8 billion ad views (7.7 percent).
Top 10 Online Display Ad Publishers* March 2009 Total U.S. - Home/Work/University Locations Source: comScore Ad Metrix Advertising Exposed Total Display Share of Unique Ad Views Display Ads Visitors (MM) (000) Total Internet 323,647 100.0% 184,002 Yahoo! Sites 42,847 13.2% 138,968 Fox Interactive Media 31,402 9.7% 82,527 Facebook.com 24,847 7.7% 52,931 Microsoft Sites 17,788 5.5% 89,135 AOL LLC 17,380 5.4% 91,272 Google Sites 4,235 1.3% 97,416 eBay 2,811 0.9% 47,991 Viacom Digital 2,367 0.7% 36,876 Glam Media 2,127 0.7% 37,237 CNN 1,984 0.6% 27,616 *Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)Top 10 Online Display Advertisers
AT&T ranked as the top display advertiser in March with nearly 6 billion ad views (1.8 percent market share), which reached 147 million people online. A significant theme across AT&T's display ad campaigns in March was the promotion of free camera phones, including the Sony Ericsson W350. Other top display advertisers included Verizon with 5.7 billion ad views (1.8 percent share), Vonage with 4.3 billion ad views (1.3 percent) and Scottrade with 4 billion ad views (1.2 percent).
Top 10 Online Display Advertisers* March 2009 Total U.S. - Home/Work/University Locations Source: comScore Ad Metrix Advertising Total Display Share of Exposed Ad Views Publisher Unique (MM) Ad Views Visitors (000) Total Internet 323,647 100.0% 184,002 AT&T, Inc. 5,985 1.8% 147,133 Verizon 5,695 1.8% 144,482 Vonage 4,253 1.3% 139,786 Scottrade 3,983 1.2% 101,102 Experian Interactive 3,320 1.0% 140,480 Sprint Nextel Corporation 3,247 1.0% 129,035 Bank of America 3,152 1.0% 124,883 eBay 3,137 1.0% 140,089 Netflix.com 3,016 0.9% 134,059 Nextag.com 2,585 0.8% 126,943 *Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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SOURCE comScore, Inc.
Source: PR Newswire
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