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Universal Music to Expand Usage of Play MPE(R) Secure Digital Media Distribution System to 77 Countries

Posted on: Tuesday, 12 May 2009, 23:05 CDT

VANCOUVER, British Columbia, May 13 /PRNewswire-FirstCall/ -- Destiny Media Technologies (OTC Bulletin Board: DSNY) is pleased to announce that Universal Music Group (UMG), the world's leading music company, has chosen Destiny's Play MPE(R) media distribution system to securely distribute pre-release tracks throughout Europe, Asia, South America and Africa.

This new international agreement builds on UMG's successful transition to secure digital distribution of pre-release content to press and radio partners in North America, and will provide Play MPE(R) services to all 77 countries where Universal Music's wholly owned companies and licensees operate.

Mark Moroney, VP, Production, at Universal Music Group International, said, "By adopting Destiny's Play MPE(R) services, we can ensure that our pre-release content can be distributed quickly to all of our external press and radio contacts as well as our territories in a secure and controlled environment."

Recipients receive high quality original audio files in a quick digital download, which locks to authorized computers. If the user is given adequate rights, they are able to export the file into an unlocked format. A proprietary inaudible watermark is embedded into the music so that if an unauthorized copy is found, the source of the file can be traced. In use by over 1,000 labels around the world, the Play MPE(R) network currently has over 28,000 registered recipients. Since launch, the system has delivered over 133,000 tracks representing over 127 million transactions.

"We are very pleased that Universal Music Group is expanding their North American usage into the rest of the world and look forward to working with their team to continue the transition from physical to digital in the international distribution of pre-release content and to standardize it to everyone's benefit," said Steve Vestergaard, CEO Destiny Media.

About Destiny Media Technologies

Destiny (www.dsny.com) is a software development company which provides tools that some of the world's largest media companies use to distribute their content on the Internet. Products include Play MPE(R), Clipstream(R) and Radio Destiny(TM).

About Universal Music Group

Universal Music Group is the world's leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

Company Contact: Steve Vestergaard CEO Destiny Media Technologies, Inc. 604 609 7736 x222 steve@dsny.com Press contact: Adam White VP, Communications Universal Music Group International adam.white@umusic.com Office: +44 (020) 7471 5665 Mobile: +44 (0)7808 924 030 Post: 364-366 Kensington High Street, London W14 8NS

Safe Harbor Statement:

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE Destiny Media Technologies

Source: PR Newswire

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