McDonald’s(R) and Twentieth Century Fox Launch Global Partnership With ‘Night at the Museum(TM): Battle of the Smithsonian’
Highly Anticipated Sequel First in Multi-Movie Deal
Restaurants around the world will feature all-family programming for top movies starting with “Night at the Museum: Battle of the Smithsonian” and “Ice Age: Dawn of the Dinosaurs.” The global McDonald’s and Fox relationship demonstrates both companies’ commitment to providing customers of all ages with top entertainment and cutting-edge experiences.
“Given today’s challenging economic environment, consumers are looking for fun, quality and value, and we’re providing just that,” said
“Our partnership with McDonald’s brings together two great global brands,” said
“Night at the Museum: Battle of the Smithsonian”
The new partnership begins with the upcoming sequel “Night at the Museum: Battle of the Smithsonian” Happy Meal promotion beginning this month. This program will make history fun and accessible to kids in an adventurous and imaginative way through custom animated television commercials and an action-packed Happy Meal toy collection with each toy activated by a trading card much like the magical tablet in the movie.
The U.S. “Night at the Museum: Battle of the Smithsonian” Happy Meal toy collection, which is available in
“Great food and great fun come together for families with this promotion,” said
Engagement Around the World
In addition to
McDonald’s “Night at the Museum 2″ TV Commercials
Fox’s creative approach is featured in multiple McDonald’s commercials worldwide. McDonald’s commercials in
PREVIEW – “Ice Age: Dawn of the Dinosaurs” Happy Meal
This June and July, McDonald’s will invite moviegoers to beat the heat with the launch of “Ice Age: Dawn of the Dinosaurs” all-family event. “Ice Age: Dawn of the Dinosaurs” is the third installment of the “Ice Age” film series, which is among the highest-grossing animated films of all time.
McDonald’s is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries. About 80% of McDonald’s restaurants worldwide are owned and operated by franchisees. Please visit our website at www.aboutmcdonalds.com to learn more about the Company.
About Fox Film Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.
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