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FLO TV and NBC2GO Air the NBC Sports Championship Season Live to Mobile Phones

Posted on: Thursday, 14 May 2009, 06:30 CDT

- Live Mobile Simulcasts of NBC Sports' Coverage of the French Open, the Stanley Cup Final, The U.S. Open, Wimbledon and More Further Establishes FLO TV as the Mobile TV Leader in Live Sports Programming -

SAN DIEGO, May 14 /PRNewswire-FirstCall/ -- FLO TV Incorporated, provider of the award-winning FLO TV(TM) live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and NBC Universal today announced the live mobile TV broadcasts of NBC Sports' coverage of the Preakness Stakes, the French Open, the Stanley Cup Final, the U.S. Open and Wimbledon -- all part of NBC Sports Championship Season on NBC2GO. The event coverage reinforces FLO TV's leadership position as provider of the most comprehensive live sports programming available on mobile TV.

NBC Sports Championship Season ties together seven championships broadcast by NBC Sports over a 65-day period between May 2 and July 5. Beginning with the historic upset at the Kentucky Derby, FLO TV's coverage of the NBC Sports Championship Season features these events:

• The Kentucky Derby - May 2
• The Preakness - May 16
• The French Open - May 30-31 & June 6-7
• The Stanley Cup Playoffs - Starting June 6
• The U.S. Open - June 18-21
• Wimbledon - June 27-July 5

"FLO TV offers its subscribers access to live sports with unparalleled immediacy and crystal-clear reception," said Jonathan Barzilay, senior vice president of programming and advertising, FLO TV. "Live sports continue to be a key driver of FLO TV's momentum and we are thrilled to feature the world-class events of the NBC Sports Championship Season."

"As a leader in live sports broadcasting, NBC Sports is always looking for innovative ways to provide our award-winning programming to fans wherever they are," added Perkins Miller, senior vice president, digital media, NBC Sports & Olympics. "From the start of the Kentucky Derby to the finals at Wimbledon, we are excited to deliver the action of NBC Sports Championship Season to consumers live on their mobile phone."

FLO TV's mobile broadcast of NBC Sports' coverage of the events of the NBC Sports Championship Season underscores FLO TV's already best-in-class live sports programming. Thousands of hours of college basketball and football, professional basketball and baseball, golf, soccer, boxing, auto racing, hockey and much more have established FLO TV as the leading provider of live sports programming on mobile TV. The appeal of FLO TV's live programming is illustrated by a consistent pattern of increased viewership and consumer demand for major sporting events. On the first day of the 2009 men's college basketball programming, the FLO TV service experienced a 48 percent increase in the average minutes per user from the month before. The FLO TV service also experienced viewership increases of 80 percent or more during the 2008 U.S. Open golf championship.

FLO TV is available to AT&T subscribers as AT&T Mobile TV and to Verizon Wireless customers as V CAST Mobile TV in 68 markets nationwide. To learn more about the FLO TV service, please visit www.flotv.com.

All programming on the FLO TV service is subject to change.

About FLO TV Incorporated

The FLO TV service combines the best content, an intuitive user interface and a superior multicast network to deliver a true quality TV viewing experience for consumers. FLO TV offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MSNBC, MTV, NBC, NBC2Go, NBC News, NBC Sports, Nickelodeon and NickToons. Based in San Diego, Calif., FLO TV Incorporated is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at www.flotv.com.

Qualcomm is a registered trademark of Qualcomm Incorporated. FLO and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contacts: Melinda Hutcheon, FLO TV Incorporated Phone: 1-858-651-7334 Email: melindah@flotv.com Emily Kilpatrick, Corporate Communications Phone: 1-858-845-5959 Email: corpcomm@qualcomm.com John Gilbert, Investor Relations Phone: 1-858-658-4813 Email: ir@qualcomm.com

SOURCE FLO TV Incorporated

Source: PR Newswire

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