Alliance Data Signs Long-Term Expansion and Extension Agreement to Provide Private Label Credit Card Services for Tween Brands’ Limited Too/Justice Brands
Expanded Relationship to Now Include Justice Brand; Agreement Supports Multi-Channel Marketing Strategy to Drive Sales, Customer Loyalty
Since 1996, Alliance Data has provided multi-channel private label credit card services for Limited Too. With this expanded agreement, Alliance Data will continue to provide private label services to these stores, which have now been converted to Justice, as well as to Justice’s existing stores. The new Justice-branded private label card program was launched to support Justice’s expansion, now totaling over 900 stores, and included converting Limited Too cardholders to the new Justice card. The Justice card can be used at its website www.shopjustice.com and Justice’s “catazine.”
The private label credit card services Alliance Data provides include account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services. While the Justice brand caters to 7-14-year-old girls, the credit card program is granted to parents of Justice customers.
As a part of the card-marketing strategy, Alliance Data will apply advanced analytics and develop customer segmentation strategies to improve cardholder acquisition and retention. These efforts will allow Justice to intelligently target customers based on their past purchase behaviors and preferences — enabling Justice to more effectively introduce and engage customers to the Justice brand and drive sales across all sales channels.
“We value our long-term relationship with Alliance Data and how they helped us to grow our Limited Too business,” said
“Tween Brands has made a significant change in their brand strategy by evolving to the single, highly engaging Justice brand,” said
About Tween Brands, Inc.
Known as the destination for fashion-aware tweens, Justice proudly features outgoing sales associates who assist girls in expressing their individuality and self-confidence through fashion. Visually-driven catazines and direct mail pieces reach millions of tween girls annually, further positioning Tween Brands as a preeminent retailer in the tween marketplace.
Our over 900 stores are located throughout
With a focus on providing tween girls the absolute best experience possible, Tween Brands looks toward the future with a single brand, a single focus, and a mission: to celebrate tween girls through an extraordinary experience of fashion and fun in an everything for her destination.
About Alliance Data
Alliance Data (NYSE: ADS) and its family of businesses is a leading provider of loyalty and marketing solutions derived from transaction-rich data. Through the creation and deployment of customized solutions that measurably change consumer behavior, Alliance Data helps its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. The Company manages millions of customer relationships for some of
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Contact: Alliance Data Julie Prozeller - Analysts/Investors Financial Dynamics 212-850-5721 firstname.lastname@example.org Shelley Whiddon - Media 972-348-4310 Shelley.email@example.com Tween Brands, Inc. Suzie Stoddard Director, Investor Relations Tween Brands, Inc. 614-648-0205 firstname.lastname@example.org
SOURCE Alliance Data Systems Corporation