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PR Newswire Celebrates Asian Pacific American Heritage Month With Enhanced Newsline Reaching Chinese American Communities

Posted on: Thursday, 14 May 2009, 09:30 CDT

NEW YORK, May 14 /PRNewswire/ -- To help marketers and communicators more closely connect with the Chinese American community, PR Newswire has enhanced its direct news distribution channel to North American Chinese media and websites.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090514/NY16897 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

Enhancements to PR Newswire's North American Chinese newsline include additional media points and individual media contacts as well as select Chinese language websites in Hong Kong and Taiwan. Every press release distributed over PR Newswire's North American Chinese Newsline is translated, free of charge, and sent to hundreds of Chinese language publications in the U.S. and Canada.

"According to the 2000 U.S. Census, Chinese Americans represent the largest segment among Asian Pacific Americans," said Cristy Clavijo-Kish, PR Newswire's senior vice president of U.S. Multicultural Markets. "As a result, strategic marketers are looking for more ways to reach this influential and growing community. Through our extensive distribution network and leading translation services, as well as PR Newswire China, the largest corporate distribution service in China, PR Newswire offers unparalleled reach to Chinese speaking audiences in the U.S., China and around the world."

The North American Chinese newsline is one of a series of channels designed to assist marketers and communicators in connecting and engaging with niche audiences in the U.S. and around the world. In addition to offering this targeted reach to Chinese Americans, PR Newswire also offers targeted channels to Native American, African American and Hispanic communities.

The U.S. Census Bureau estimated that approximately 3.6 million Chinese Americans were living in the United States in 2006, compared to 2.7 million in 2000. The buying power of Asian Pacific Americans in 2008 was $509 billion, an increase of 337 percent from 1990, and it is expected to reach $752 billion by 2013, according to the University of Georgia's Selig Center for Economic Growth.

About Asian Pacific American Heritage Month

Congressional bills passed initially in 1977 established the first ten days of May as Asian Pacific Heritage Week and a Joint Resolution signed by President Jimmy Carter in 1978 formally established the annual holiday. President George H.W. Bush, in May 1990, extended the holiday to a month-long commemoration. The month of May was chosen because the first Japanese immigrated to the United States on May 7, 1843, and the transcontinental railroad, built in large part by Chinese immigrants was completed on May 10, 1869. (Source: http://asianpacificheritage.gov/about.html).

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

Media Contacts:

Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

SOURCE PR Newswire Association LLC

Source: PR Newswire

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