Holmes Report Names Word of Mouth and Social Media Marketing Shop Zocalo Group ‘New Media Agency of the Year’
Omnicom Group Agency Recognized for its Holistic Approach to Creating Sustainable Word of Mouth and Brand Recommendations – Online and Offline
“Zocalo Group is built on the game-changing insight that the recommendation — from a friend, family member, colleague or expert — is the single most powerful determinant of the purchase decision,” says
In an age where brands are increasingly realizing the opportunity and ROI potential of interacting directly with their consumers via online social media channels, The Holmes Report recognized Zocalo Group, a Ketchum company, for its holistic perspective to understanding how information, content, ideas and recommendations are shared by word of mouth. Rather than employing one-off tactics, Zocalo’s comprehensive approach to the space enables clients to engage consumers and influencers across all social media, traditional media, and offline channels, putting the power of the recommendation to work, to drive conversations, brand recommendations, and ultimately, sales.
About the Award
Agency of the Year Awards are determined by The Holmes Report annual Agency Report Card, which evaluates top corporate public relations departments and agencies. This year, ten firms were granted the prestigious industry SABRE award, which included categories for specializations in public affairs, technology, consumer, creative, crisis, and strategy. Each winner was honored at the North American SABRE Awards dinner held in
About Zocalo Group
Zocalo Group (www.zocalogroup.com) is a full-service word of mouth marketing agency, seamlessly integrating proven and leading-edge disciplines, building programs in word of mouth, social media, public relations, experiential marketing, social media optimization and influencer marketing. For more information on the
SOURCE Ketchum