• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Holmes Report Names Word of Mouth and Social Media Marketing Shop Zocalo Group 'New Media Agency of the Year'

Posted on: Thursday, 14 May 2009, 19:21 CDT

Omnicom Group Agency Recognized for its Holistic Approach to Creating Sustainable Word of Mouth and Brand Recommendations - Online and Offline

CHICAGO, May 14 /PRNewswire/ -- Zocalo Group, Omnicom Group's only dedicated word of mouth and social media marketing agency, was named New Media Agency of the Year by The Holmes Report and accepted the award at a ceremony Tuesday night in New York. Since its inception in 2007, the Chicago-based agency has quickly become an industry pioneer in building sustainable word of mouth marketing and social media campaigns for a number of the world's leading brands - both online and offline.

"Zocalo Group is built on the game-changing insight that the recommendation -- from a friend, family member, colleague or expert -- is the single most powerful determinant of the purchase decision," says Paul M. Rand, president and CEO of Zocalo Group. "To win New Media Agency of the Year is truly a great honor and testament to the great work of our teams and the willingness of our clients to forge new ground in word of mouth and social media marketing."

In an age where brands are increasingly realizing the opportunity and ROI potential of interacting directly with their consumers via online social media channels, The Holmes Report recognized Zocalo Group, a Ketchum company, for its holistic perspective to understanding how information, content, ideas and recommendations are shared by word of mouth. Rather than employing one-off tactics, Zocalo's comprehensive approach to the space enables clients to engage consumers and influencers across all social media, traditional media, and offline channels, putting the power of the recommendation to work, to drive conversations, brand recommendations, and ultimately, sales.

About the Award

Agency of the Year Awards are determined by The Holmes Report annual Agency Report Card, which evaluates top corporate public relations departments and agencies. This year, ten firms were granted the prestigious industry SABRE award, which included categories for specializations in public affairs, technology, consumer, creative, crisis, and strategy. Each winner was honored at the North American SABRE Awards dinner held in New York City.

About Zocalo Group

Zocalo Group (www.zocalogroup.com) is a full-service word of mouth marketing agency, seamlessly integrating proven and leading-edge disciplines, building programs in word of mouth, social media, public relations, experiential marketing, social media optimization and influencer marketing. For more information on the Chicago-based agency, a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum, please visit www.zocalogroup.com.

SOURCE Ketchum

Source: PR Newswire

More News in this Category