Digital-Publishing Powerhouse Zinio Announces Unique Distribution to VAIO Users in Europe

Free Access to a Favorite Magazine Offered to Sony’s VAIO PC Users, Preserving Long-form Format, Layout and E-commerce Without Leaving Desktop

NEW YORK, May 19 /PRNewswire/ — Zinio, the global leader in digital and interactive publishing products and services, today announced its activation of an online newsstand — including more than 200 top consumer titles — for users of Sony’s VAIO PC in Europe. The offer is a value-add for members of Club VAIO, an internet forum for VAIO users which also provides automatic driver updates, technical support, exclusive desktop wallpapers and promotional offers. The co-branded online site, which can be accessed via sonyvaio.goreadgreen.com, is a digital newsstand organized and powered by Zinio, and will offer Club VAIO members free annual subscriptions to a magazine of their selection.

“As the global leader for digital-publishing products and services, we are proud to collaborate with VAIO from Sony, which also is a pioneering leader in its industry,” said Rich Maggiotto, President & CEO, Zinio.

Starting today, customers who register for VAIO products will be introduced to Zinio’s service via a click-through prompt to sonyvaio.goreadgreen.com, as well as read about the program in the next Club VAIO newsletter, which reaches more than two million monthly unique visitors. From the more than 200 magazine selections, the initial landing page will feature titles including: BlackBook, Car and Driver, ELLE, FitnessRx for Men, iPhone Life, Layers Magazine, Parenting Early Years, Popular Photography, Reader’s Digest, Saveur, Vegetarian Times and VIVmag.

Although the program is launching with only English-language publications, the website will be translated into French, German, Italian and Spanish, appealing to the European audience of both global consumer brands. Banners from Zinio and VAIO will link to the www.vaio.eu landing page, where customers will be able to localize their experience from a list of 27 countries.

About Zinio, LLC

Zinio is the global leader for digital-publishing products and services. Zinio provides publishers with new circulation and revenue-growth opportunities through its comprehensive offerings from marketing programs that include customer acquisition, retention and cross-promotion to seamless production services, a robust e-commerce engine and extensive digital delivery, circulation and fulfillment services. Major publishing partners include Alpha Media Group, Bonnier Group, Gruner + Jahr, Hachette Filipacchi Media U.S., Hearst, IDG, IPC Media, Mariah Media, Inc., Martha Stewart Living Omnimedia, McGraw-Hill, Playboy Enterprises, Inc., Rogers Publishing Limited, Source Interlink Media, The Economist, Transcontinental and Ziff Davis. Zinio has offices in San Francisco and New York with several franchisees worldwide. For more information, or to purchase any of the digital titles offered by Zinio, please visit www.zinio.com.

SOURCE Zinio