Intelius Redefines People Search With Spock Acquisition

As online whitepages directories become obsolete, consumers require the next generation of people search technologies to find and connect with people.

BELLEVUE, Wash., May 19 /PRNewswire/ — Today, Intelius Inc., a leading information commerce company, announced that it will fully integrate recently acquired Spock, a top people search engine with advanced technology that simplifies and categorizes search results, into the Intelius network. Together with Intelius’ proprietary semantic technology, the company will link billions of online and offline records from public databases, professional databases, social networking profiles and other sources to instantly categorize and connect people by creating comprehensive profiles of individuals.

The acquisition extends Intelius’ leadership position in the people search space and advances its efforts to introduce the next generation of people search services for consumers and businesses. According to the National Health Interview Survey (NHIS), more than one in five American homes only has wireless telephones. This number increases over 40% for people in their 20′s and is further accentuated as these individuals do not have any listings in white pages. As trends continue to see the reduction of landline phones combined with the increasing number of people moving in the US, online whitepages directories are outdated, obsolete and unable to answer the basic questions around people search for consumers.

“Consumers have struggled to find an accurate and comprehensive people search solution that can respond to the needs of locating and connecting people in our evolving society,” said Naveen Jain, Co-Founder and CEO of Intelius. “The combination of Intelius and Spock technology will provide the first end-to-end integrated solution that gives consumers access to the largest people search network online.”

“Combining Intelius’ sophisticated information commerce capabilities with Spock’s people search technology makes a lot of sense in today’s digital environment where people demand rich, accurate and authentic information at their fingertips,” said Ken Elefant, founding partner at Opus Capital and Spock investor. “The integration of Spock adds another dimension to Intelius’ people search capabilities, creating the most robust information destination for information on people and we’re very excited about the prospects.”

People Search has become one of largest uses of the internet today. According to the Pew Internet & American Life Project, 53% of adult internet users have searched for information about people. Reasons for searching range from casual curiosity and reconnecting with people from the past to professional networking and researching romantic interests.

Together, Intelius and Spock average nearly 40 million unique visitors per month and will bring consumers access to information synthesized from more than an estimated 250 billion data points. This combination will allow people to search and locate almost anyone within the context that they know them, creating the most advanced and comprehensive people search engine on the Internet.

ABOUT INTELIUS Intelius is a leading information commerce company providing businesses and consumers with information to empower the decision-making process for peace of mind and security. To date, Intelius has gained more than eight million unique customers who use Intelius’ information to reconnect and protect their loved ones, businesses and assets. Intelius’ services include background checks, people search services, comprehensive employment screening services and an award-winning identity theft prevention product, IDWatch. Intelius is one of the top 100 most trafficked sites on the Internet, according to comScore/Media Metrix. For more about Intelius screening products and services, visit http://hr.intelius.com. For more about Intelius’ business, news and policies, visit www.intelius.com/corp.

ABOUT SPOCK

Founded in 2006 by Jay Bhatti and Jaideep Singh, Spock is a people search engine that organizes information around people to enable discovery and learning. With the vision of indexing everyone in the world, Spock is adding millions of people to its index everyday through its search engine technology and through community contribution. Spock’s offices are located in Silicon Valley.

SOURCE Intelius