Future of Privacy Forum Announces Research Initiative to Develop Effective Messages to Communicate With Users About Online Data Use
Project will examine successful ways to provide more transparency and control to users
The initiative follows a recent report issued by the Federal Trade Commission (FTC), which called on the industry to conduct research about the effects of possible disclosures on consumer understanding in the field of online behavioral advertising.
In support of the research project, FTC Commissioner
Over the next several weeks, FPF will be working with creative experts and research specialists at WPP and others, to develop a variety of notices that will resonate with consumers and begin to test them with users. Professor
Polonetsky stressed, “Privacy policies will continue to play an important role in legally binding companies to commitments and providing essential details regarding their data practices. Widespread agreement now exists, however, that more candid, prominent, and engaging methods are needed to ensure that trustworthy and meaningful communications are provided to users.”
FPF hopes to release materials from the initial phase of the research by the end of the summer.
What Others Are Saying About The FPF Research Initiative
“AOL has done research that showed consumers value diversity in how we communicate to them about privacy, and FPF’s new research will explore innovative ways of engaging and educating consumers.”
“When it comes to online data practices, transparency by all actors in the online ecosystem is needed to ensure that consumers are in control of their online experience. We at AT&T are happy to see Polonetsky and Wolf at the Future of Privacy Forum embark on a research project that will hopefully provide more insight into how to effectively communicate consumer options and control online.”
“TRUSTe has long guided our thousands of sealholders to make privacy notices more accessible — from advocating for layered notices to the ‘just-in-time’ choices for downloadable software. TRUSTe is pleased to provide practical input to FPF on this new research initiative that we expect will contribute to our ongoing efforts to provide more trustworthy notices to consumers.”
“Yahoo! believes that offering customized experiences on our sites and our ad network provides real benefits to users. Research into how best to communicate with consumers about these uses of data and their options is essential to engendering trust and ensuring a compelling online experience.”
The Future of Privacy Forum (FPF) is a
SOURCE Future of Privacy Forum