First Ascent Team Summits Everest!
Viesturs and Whittaker Return Eddie Bauer to the Top of the World
The common thread between the two expeditions besides the Whittaker name: Eddie Bauer was the outfitter, then and now. First Ascent marks Eddie Bauer’s return to its heritage as America’s original expedition outfitter.
The Return to Everest expedition includes several of the world’s most celebrated mountain guides and has introduced breakthrough video and audio production techniques to make the extreme challenge of climbing Mt. Everest accessible in ways never before possible. The unprecedented, virtually live coverage of the dramatic climb to the top, including the First Ascent blog with daily posts from the climbers, has created an avid online following.
As Viesturs and Whittaker return to Base Camp, the other team members are moving up for their own summit push. Led by another renowned First Ascent guide,
With Whittaker and Viestur’s triumph, Eddie Bauer returns to its roots. In addition to outfitting the 1963 American Mt. Everest Expedition, Eddie Bauer outfitted many other historical first ascents in the 1950s, 1960s, 1970s and 1980s. For the past 18 months, Eddie Bauer has been working with their First Ascent guide team in developing the new First Ascent mountaineering gear. The “Return to Everest” expedition marks the expeditionary launch of the new line.
“This is a milestone for us,”
Positioned as “guide built gear,” First Ascent takes a new approach to designing and developing gear. Fiske, along with
Five of the six First Ascent guides are participating in the Return to Everest climb. Those five include:
The continuing drama is unfolding daily on the Born Out There blog: blog.firstascent.com. Groundbreaking video, still photography and written personal accounts by the climbers create a stunning, enthralling experience.
Eddie Bauer's mountaineering history: 1953 - K2, Pakistan/China 1953 - Logan & Cook, Yukon 1953 - Inca Highway Expedition, South America 1954 - Makalu, Nepal/Tibet 1955 - Lhotse, Nepal/Tibet * 1958 - Gasherbrum I, Pakistan/China 1958 - Antarctica 1958 - Slick-Johnson Snowman Expedition, Nepal 1959 - Eastern Kanjroba Himal, Nepal 1960 - Andes, South America * 1960 - Masherbrum, Pakistan/India 1960 - McKinley/Denali, Alaska ** 1963 - Everest (South Col), Nepal/Tibet * 1963 - Everest (West Ridge), Nepal/Tibet 1964 - McKinley/Denali, Alaska * 1965 - Kennedy, Yukon 1965 - Antarctica 1966 - McKinley/Denali, Alaska * 1966 - Vinson Massif, Antarctica 1967 - Andes, Peru 1967 - McKinley/Denali, Alaska 1971 - Everest, Nepal/Tibet ** 1973 - Dhaulagiri, Nepal ** 1974 - Peak Lenin, Russian Pamirs 1974 - Coppermine River, Northwest Territories 1975 - Mt. Logan, Yukon * 1976 - Nanda Devi (North Ridge), India 1976 - Brooks Range, Alaska 1976 - Thule-Grise Fjord, Canadian Arctic * 1977 - Great Trango Tower, Pakistan 1978 - Baffin Island, Canadian Arctic 1979 - Vatnajokull Glacier, Iceland ** 1980 - Makalu, Nepal/Tibet 1980 - Dhaulagiri, Nepal 1980 - Ellesmere Island, Canadian Arctic 1981 - Spitsbergen Island, Norway 1981 - Rainier (Pelion Project), Washington State 1981 - Everest, Nepal/Tibet (2) 1982 - Ama Dablam, Nepal 1982 - Ellesmere Island, Canadian Arctic * 1983 - Everest (East Face), Tibet 1983 - Northwest Passage, Canadian Arctic 2008 - Cotopaxi, Ecuador 2009 - Aconcagua, Argentina * First Ascent ** First American Ascent To learn more, visit blog.firstascent.com. For interview requests and more information, contact: Anita Woo (425) 755-8832 email@example.com Melanie Dennig (212) 889-1700 firstname.lastname@example.org
About Eddie Bauer
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SOURCE Eddie Bauer