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First Ascent Team Summits Everest!

May 19, 2009

Viesturs and Whittaker Return Eddie Bauer to the Top of the World

SEATTLE, May 19 /PRNewswire/ — On the morning of May 19, two legendary mountaineers on the First Ascent “Return to Everest” expedition reached the highest point on Earth. Ed Viesturs and Peter Whittaker stood on the summit with members of their production crew before descending to High Camp at 26,000 feet. Forced to spend an extra 24 hours in the “death zone” while waiting for high winds and whiteout conditions to improve, the team began their final summit push around 11:00 p.m. on the evening of May 18. Their successful summit comes 46 years and 18 days after Whittaker’s uncle, Jim, became the first American to do so, on May 1, 1963.

The common thread between the two expeditions besides the Whittaker name: Eddie Bauer was the outfitter, then and now. First Ascent marks Eddie Bauer’s return to its heritage as America’s original expedition outfitter.

The Return to Everest expedition includes several of the world’s most celebrated mountain guides and has introduced breakthrough video and audio production techniques to make the extreme challenge of climbing Mt. Everest accessible in ways never before possible. The unprecedented, virtually live coverage of the dramatic climb to the top, including the First Ascent blog with daily posts from the climbers, has created an avid online following.

As Viesturs and Whittaker return to Base Camp, the other team members are moving up for their own summit push. Led by another renowned First Ascent guide, Dave Hahn, the second team includes Seth Waterfall, Melissa Arnot and a client. Dave Hahn has more Everest summits than any other non-Sherpa. If successful, this campaign will mark his eleventh summit.

With Whittaker and Viestur’s triumph, Eddie Bauer returns to its roots. In addition to outfitting the 1963 American Mt. Everest Expedition, Eddie Bauer outfitted many other historical first ascents in the 1950s, 1960s, 1970s and 1980s. For the past 18 months, Eddie Bauer has been working with their First Ascent guide team in developing the new First Ascent mountaineering gear. The “Return to Everest” expedition marks the expeditionary launch of the new line.

“This is a milestone for us,” Eddie Bauer President and CEO Neil Fiske says. “It puts us literally back on top of the world. We outfitted some of America’s most famous expeditions. And now with First Ascent and this team of climbers, we’re bridging our past with our future.”

Positioned as “guide built gear,” First Ascent takes a new approach to designing and developing gear. Fiske, along with Peter Whittaker, assembled a “dream team” of world-class mountain guides to lead every step of the development process. “Our goal was simple,” said Whittaker, “build the best gear in the world.” Every component of every First Ascent piece was signed-off on by the First Ascent guide team. Because in their words, “We live in the mountains. Our clothes are our life support.”

Five of the six First Ascent guides are participating in the Return to Everest climb. Those five include:

Ed Viesturs The only American to summit all fourteen 8,000-meter peaks without supplemental oxygen, Ed is recognized the world over as a mountaineering legend. This is his seventh Everest summit.

Peter Whittaker Co-owner of Rainier Mountaineering, Inc. (RMI), the largest guide service in the U.S., Peter has been a professional mountain guide for 25 years. This is his third Everest expedition and his first summit. Peter has said that part of his motivation on this 2009 climb was to restore some balance to the bragging rights at Whittaker family reunions. By mid-June, more than 50 RMI guides around the world (and many of their clients) will be outfitted in First Ascent gear.

Dave Hahn Acknowledged as America’s leading Himalayan guide, Dave has summited Everest more times (10) than any non-Sherpa in history. This year, he’s guiding a client, and many of his blog posts from the mountain outline the strategies for successfully climbing in the Himalaya.

Melissa Arnot This is Melissa’s second Everest expedition. In 2008, she reached the top as part of EVEREST TEAM INSPI(RED) to help raise awareness for the organization (RED) and its work for people in Africa suffering from HIV/AIDS.

Seth Waterfall While this is his first trip to the Himalaya, Seth has guided on Rainier, Kilimanjaro and Denali; and he has multiple first ski descents to his credit. He’ll be assisting Dave in guiding their client up the mountain.

The continuing drama is unfolding daily on the Born Out There blog: blog.firstascent.com. Groundbreaking video, still photography and written personal accounts by the climbers create a stunning, enthralling experience.

    Eddie Bauer's mountaineering history:

          1953 - K2, Pakistan/China
          1953 - Logan & Cook, Yukon
          1953 - Inca Highway Expedition, South America
          1954 - Makalu, Nepal/Tibet
          1955 - Lhotse, Nepal/Tibet
      *   1958 - Gasherbrum I, Pakistan/China
          1958 - Antarctica
          1958 - Slick-Johnson Snowman Expedition, Nepal
          1959 - Eastern Kanjroba Himal, Nepal
          1960 - Andes, South America
      *   1960 - Masherbrum, Pakistan/India
          1960 - McKinley/Denali, Alaska
      **  1963 - Everest (South Col), Nepal/Tibet
      *   1963 - Everest (West Ridge), Nepal/Tibet
          1964 - McKinley/Denali, Alaska
      *   1965 - Kennedy, Yukon
          1965 - Antarctica
          1966 - McKinley/Denali, Alaska
      *   1966 - Vinson Massif, Antarctica
          1967 - Andes, Peru
          1967 - McKinley/Denali, Alaska
          1971 - Everest, Nepal/Tibet
      **  1973 - Dhaulagiri, Nepal
      **  1974 - Peak Lenin, Russian Pamirs
          1974 - Coppermine River, Northwest Territories
          1975 - Mt. Logan, Yukon
      *   1976 - Nanda Devi (North Ridge), India
          1976 - Brooks Range, Alaska
          1976 - Thule-Grise Fjord, Canadian Arctic
      *   1977 - Great Trango Tower, Pakistan
          1978 - Baffin Island, Canadian Arctic
          1979 - Vatnajokull Glacier, Iceland
      **  1980 - Makalu, Nepal/Tibet
          1980 - Dhaulagiri, Nepal
          1980 - Ellesmere Island, Canadian Arctic
          1981 - Spitsbergen Island, Norway
          1981 - Rainier (Pelion Project), Washington State
          1981 - Everest, Nepal/Tibet (2)
          1982 - Ama Dablam, Nepal
          1982 - Ellesmere Island, Canadian Arctic
      *   1983 - Everest (East Face), Tibet
          1983 - Northwest Passage, Canadian Arctic
          2008 - Cotopaxi, Ecuador
          2009 - Aconcagua, Argentina

      * First Ascent   ** First American Ascent

    To learn more, visit blog.firstascent.com.
    For interview requests and more information, contact:

    Anita Woo (425) 755-8832
    anita.woo@eddiebauer.com

    Melanie Dennig (212) 889-1700
    melanie@turnerpr.com

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells casual sportswear and accessories for the active outdoor lifestyle, as well as expedition-class mountaineering gear. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 365 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.

Safe Harbor Statements

This press release contains forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential” and similar expressions. All of the forward-looking statements contained in this press release are based on estimates and assumptions made by our management. These estimates and assumptions reflect our best judgment based on currently known factors. Although we believe such estimates and assumptions are reasonable, they are inherently uncertain and involve risks and uncertainties. In addition, management’s assumptions about future events may prove to be inaccurate. We caution you that the forward-looking statements contained in this press release are not guarantees of future events, and we cannot assure you that such statements will be realized. In all likelihood, actual results will differ from those contemplated by such forward-looking statements as a result of a variety of factors, including our inability to hire, retain and train key personnel; delays in enhancement of our disclosure controls and procedures; our inability to revitalize Eddie Bauer as a premium quality brand; changes in general economic conditions, consumer confidence and consumer spending patterns; risks associated with legal and regulatory matters; risks associated with rising energy costs; risks associated with reliance on information technology; challenges as a result of our involvement in our former parent’s bankruptcy process; the diversion of management’s attention from operations while establishing post-emergence infrastructure; our inability to improve profitability of our retail stores, catalogs and website operations; our inability to source our requirements from our current sourcing agents; a significant disruption in our back-end operations; the inability of our joint venture partners to operate our joint ventures effectively; our inability to protect our trademarks and other proprietary intellectual property rights; unseasonable or severe weather conditions; our inability to use our net operating losses to reduce taxes; and the other risks identified in our periodic reports filed pursuant to the Securities Exchange Act of 1934, as amended. Except as required by law, we undertake no obligation to update any of these forward-looking statements.

SOURCE Eddie Bauer


Source: newswire



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