T-Mobile Aims to Help Wireless Customers Save Money by Offering ‘Mobile Makeovers’
Data from BillShrink Show Most Overpay for Wireless Service; Catherine Zeta-Jones Returns to Give Mobile Makeovers in New TV Ad Campaign
T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://www.T-Mobile.com for a Mobile Makeover(SM), at no charge, by linking customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.
“Providing great wireless coverage at a great price is at the heart of what T-Mobile offers,” said
According to BillShrink, as many as eight out of 10 people unknowingly overpay for their wireless service.* BillShrink analyzes a customer’s wireless usage, along with wireless coverage in a customer’s area and service price, to provide recommendations to help people find the best value options. “Wireless customers need quality cell phone coverage at the best available price so BillShrink helps people easily navigate through millions of wireless plan combinations to provide a personalized recommendation,” said
To help drive home the message that millions of Americans could save money on their wireless service, a familiar face and voice, Catherine Zeta-Jones, is again featured in T-Mobile’s television advertising. In the ads, she prompts people to get a Mobile Makeover in order to help determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.
“As an avid T-Mobile customer, I’m delighted once again to help T-Mobile carry its message to millions of Americans about the great value they deliver,” Zeta-Jones said. “The Mobile Makeover campaign is a smart way to show consumers that they could save some serious money.”
The first television spot featuring Ms. Zeta-Jones will air tonight during the American Idol season finale on FOX. It features a group of
Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging.
For more information about Mobile Makeover and T-Mobile’s products and services, please visit a T-Mobile retail store, or go to http://www.T-Mobile.com. More information about BillShrink can be found at http://www.BillShrink.com.
Note: For images about T-Mobile USA products, please log onto http://www.thenewsmarket.com/t-mobile.
*8 of 10 claim based on
About T-Mobile USA, Inc.