HHK Entertainment’s Hip-Hop Kidz(R) Brand Takes Center Stage With National After-School Dance Licensing Program, Social Network Website and Film, Music and Book Offerings
Entertainment Industry Veterans Jim Green,
“If you’re going to expand your business in today’s economy, you have to be offering new jobs, you have to utilize and understand the expanding influence of the Internet, and you have to improve the environment,” Mr. Green, HHK Entertainment managing partner, commented. “Kids are the ultimate renewable energy resource and we are ahead of the curve as we launch new initiatives on the web and provide a credible, tried-and-true opportunity creating thousands of new jobs.”
To mark the global launch of Hip-Hop Kidz(R), HHK Entertainment has released “It’s a Beautiful Thing” a feature-style DVD, “Hip Hop Kidz are in the Building,” an original, kid-friendly music CD and a new Penguin Young Readers book series. To promote the dance program, instructional DVDs are immediately planned for production and updated dance instruction performed by innovative choreographers demonstrating the latest moves will be continuously offered to subscribers. To extend the Hip Hop Kidz brand globally, a new interactive subscription web site will be launched in Q4, 2009.
Although the appeal of Hip Hop Kidz is universal, the HHK partners say the market niche it addresses is under-served.
“While numerous programs exist in the
Earlier this year, HHK Entertainment formed a strategic alliance with the International Dance & Exercise Association (IDEA) to target the expanding fitness industry, a market with 240,000 professionals eager to earn Continuing Education Credits and augment their incomes with fitness specialties and the chance to qualify new entrants in this expanding sector. With an eye toward providing opportunity and jobs in the neighborhoods where the program is offered, HHK offers licensed instructors multiple revenue streams from sales of branded clothing, instructional DVDs and other merchandise, including referring enrolled students to the upcoming Hip Hop Kidz website for monthly subscriptions, social networking activities and interactive games.
To provide a central social media hub for Hip Hop Kidz members, HHK Entertainment will be also launching a subscription-based web site later this year. Mr. Green said the H2KZ.com online community will be similar in nature to popular youth web properties Club Penguin and Webkins, offering both free and fee-based content. Club Penguin, a “virtual world” for children ages 5-12 with a reported combined total of 4M subscribers, was acquired by Disney in
“As a merchandising vehicle it will enable kids to be able to search for Licensed Instructors in their hometown and purchase media products and apparel from the website store,” Mr. Green said. “Most importantly, they will be able to interact with each other in the various activities organized in their communities including charity events. “Kids learn in our program to give back and the discipline of dance is a way to have fun, work as a team, maintain a schedule and take stage.”
About Hip-Hop Kidz(R)
Credited with producing over 45 independent films, Mr. Green and Mr. Bacino pioneered brand building for the young Mary-Kate and
Ms. Stone’s credentials include certifications with both the American Council on Exercise (ACE) and the Aerobics and Fitness Association of America (AFAA). As a continuing education provider for the International Dance and Exercise Association (IDEA), Suzy has traveled to more than 20 countries training thousands of fitness professionals worldwide.
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SOURCE HHK Entertainment