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Everything Channel Announces Speakers for XChange Government Integrator '09, Discussions to Focus on the Federal Stimulus and How the Obama Administration Will Drive Channel Opportunities

Posted on: Wednesday, 20 May 2009, 08:00 CDT

FRAMINGHAM, Mass., May 20 /PRNewswire-FirstCall/ -- Everything Channel, a division of United Business Media, today announced the speakers for the XChange Government Integrator '09 event which will take place June 10-12 at the Gaylord National Hotel, Washington, DC. XChange Government Integrator '09 is dedicated to the unique dynamics of the public sector IT Channel and will bring together more than 110 pre-qualified leading government integrators focused on federal, state & local, healthcare and education channels from across the US.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090520/NY19738 )

"The Government's stimulus package is good news for technology integrators; it offers new business opportunities for government integrators as well as public sector integrators. We have structured our event to provide integrators with the key information they need to leverage new opportunities and maximize growth opportunities," said Nancy Hammervik, Senior Vice President/Managing Director, Everything Channel Events. "XChange Government Integrator brings federal, state, local, education and healthcare IT integrators face to face with leading technology vendors to share insights as well as build and foster winning relationships."

Keynote speakers include:

• Andrew Bartels, vice president and principal analyst of Forrester Research, Inc. will present "Fiscal Stimulus Programs Present Opportunity, Not a Gold Mine." US governments face enormous challenges, which differ for the federal sector and for state and local government. Federal agencies have new near-term mandates to spend money to stimulate the economy and address challenges in healthcare, energy and education, but in the long run they need to live with scarcity, while state and local governments face near term scarcity as the recession shrinks tax revenues, but long run growth. Both sectors will need technology to meet these challenges. For now the focus is on the stimulus program that will funnel $30 billion or more to technology vendors; however, the bigger opportunity for technology vendors will come from the ability to leverage a new generation of technology to design and build solutions to meet the needs of government agencies. This presentation will review the outlook for the government market from a technology vendor perspective in 2009 and 2010, as well as for the longer run of 2010-2016.
• Jill Aitoro, senior reporter of Government Executive and Nextgov.com will present "Recession? What Recession? How Obama's 'Open and Transparent Government' Will Drive Channel Opportunities." The Obama Administration plans to issue a directive to federal agencies that will outline the steps they must take for "Transparency and Open Government." Scores of people applauded the plan, just as they wondered what "transparency" and "open" actually means. In this presentation Aitoro make sense of the new administration's policies, explaining where technology fits and how channel companies can best position themselves to enable federal agencies to use, in the words of the President, "innovative tools, methods and systems to cooperate among themselves, across all levels of government, and with nonprofit organizations, businesses and individuals in the privates sector."

Additional event speakers include:

• Robert DeMarzo, Editorial Director & SVP, Everything Channel will lead a panel discussion on "Leading Vendors." The panel will discuss what's new in the public sector, how to find the right partnerships and the right product mix as well as strategies to maximize public sector opportunity in the year of the American Recovery and Reinvestment Act. Attendees will learn innovative ideas, marketing tips, technology insight and ways to spark new revenue streams to drive integrator businesses forward.
• Chad Berndtson, Assistant Managing Editor, Everything Channel will moderate the general session entitled "State & Local Opportunities while Understanding the Stimulus." In this session the panelists will discuss the complexity behind stimulus package as well as State, Local and Education (SLED) spend, SLED trends and how to get IT solutions in front of state and local government officials. Panelists include: Liza Lowery Massey, Center for Digital Government and former CIO, Los Angeles and San Francisco; Dr. Melodie Mayberry-Stewart, Chief Information Officer, State of New York; and Eric Swanson, Director, Center for Shared Solutions, Department of Information Technology, State of Michigan.
• Mike Humke, VP Public Sector Sales, Americas Solution Partners Organization, HP will present the HP World Premiere entitled "Relieving the Pressure - New Opportunities for Growth in the Public Sector." Humke will discuss why understanding customer's key pressure points is the first step in defining a Public Sector sales and solution delivery strategy. He will also talk about the key economic, environmental, constituent and internal pressures Public Sector customers are facing today and what HP solutions can be leveraged to relieve the pressures and drive new sales opportunities.
• Robert Otto, EVP, Agilex Technologies will present the general session entitled "A CIO's Perspective on the Changing Government IT Landscape Speaker." The federal government IT marketplace is undergoing significant change as a number of critical issues such as cybersecurity, data management and legacy investments have reached their tipping points. In response, CIO's and CTO's at agencies large and small are being tasked with coming-up with a business strategy and technology vision for navigating this changing landscape. Otto will discuss how federal CIOs and CTOs need to embrace new approaches to acquire, manage and utilize technology.
• Patrick Ciccarelli, President and CEO, Varsity Technologies will present the session entitled "Hot Topics in Education - What'll Put VARs at the Head of the Class?" Buying seasons come and go, but VAR business continues to heat up in education markets from the K-12 arena to higher education. Ciccarelli will discuss lucrative stimulus opportunities as well as trends and technologies driving the market in 2009 and beyond.
• John Convery, Executive VP, Vendor Relations & Marketing, Denali Advanced Integration will present the session entitled "The Rx For Good Business: Healthcare Stimulus Panel." In this presentation Convery will discuss the spending trends, stimulus topics and technology drivers shaping healthcare IT this year. Of all public sector verticals, healthcare stands to benefit most from the American Recovery and Reinvestment Act. This presentation will provide valuable information on what drives healthcare VAR practices this year and next.

Platinum sponsors include HP, SYNNEX and Tech Data.

For additional information on the XChange Government Integrator '09, visit: http://everythingchannelevents.com/xgi_09

For information on sponsorship opportunities, contact Allison Cohen at 516 562 7870 or accohen@everythingchannel.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

SOURCE Everything Channel

Source: PR Newswire

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