Limelight Networks(R) Acquires Mobility and Monetization Innovator Kiptronic, Inc.
“A sweeping change in consumer behavior is driving a migration of media consumption from the PC to a wider variety of Internet-connected and mobile devices. Today, the distribution and monetization of content on these devices is complex and difficult to implement in a scalable fashion. The combination of Limelight Networks’ distributed computing and delivery platform with Kiptronic’s device-targeting and dynamic ad insertion technologies will allow us to provide the world’s largest media and entertainment companies a streamlined and scalable solution to this problem,” said
Kiptronic’s services enable content publishers to deliver content and dynamic advertisements tailored to the mobile or connected device without making changes to their existing publishing, hosting, trafficking, or reporting platforms. Kiptronic’s web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same ease and functionality as when they are served to web browsers. Kiptronic’s open-platform approach includes integration with DoubleClick(R) DART for Publishers and Microsoft(R) Atlas AdManager, part of the Atlas Publisher Suite. Kiptronic works with publishers such as NPR, FOX, The Guardian,
As part of Limelight Networks, the Kiptronic team will continue to remain focused on building mobility and monetization solutions.
“Today is an exciting day for Kiptronic customers, partners, and employees. Mobile and connected devices are the next phase of growth for the Internet, and by joining together with Limelight Networks, the Kiptronic solution gains the scale and resources necessary to help the world’s largest media companies capitalize on this emerging opportunity,” said
Terms of the transaction, which was completed with a combination of Limelight Networks common stock and cash, were not disclosed.
This press release contains forward-looking statements concerning the company’s operations and use of acquired technology and intellectual property. Forward-looking statements are not guarantees and are subject to a number of risks and uncertainties that could cause actual results to differ materially including, risks associated with the integration of acquired business operations and other risks described in the company’s quarter report on Form 10Q and other periodic reports filed with the Securities and Exchange Commission. The Company assumes no duty or obligation to update or revise any forward-looking statements for any reason
Kiptronic makes mobile video as easy as online video, enabling the world’s largest major media publishers to mobilize and monetize their video content with ease. Kiptronic’s industry-leading solution delivers device-optimized, ad-supported video and audio content directly to the consumer via mobile phones, iPhone(TM), smartphones, disconnected portable media players, PC applications (i.e. iTunes(R), social widgets), internet connected TVs, and game platforms. Kiptronic is integrated into the leading Content Delivery Networks including Akamai, Limelight Networks, Mirror-Image Internet, CD Networks and Level 3. Kiptronic’s dynamic video and audio ad-insertion technology also works with DoubleClick(R)’s DART for Publishers, Microsoft’s Atlas AdManager and Omniture. For more information, visit www.kiptronic.com.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq: LLNW) is trusted by the world’s most innovative enterprise, entertainment, technology, and software brands to improve the performance and profitability of web sites and end-user experiences. Our scalable, on-demand managed infrastructure solutions provide global reach and consistently high availability, by routing traffic over a private fiber-optic backbone rather than through the often-congested, unpredictable public Internet. For more information, visit our web site (http://www.limelightnetworks.com), read our blog (http://blog.llnw.com), or follow @llnw on Twitter.
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SOURCE Limelight Networks, Inc.